Success with Microsoft Dynamics CRM 4.0
Apress (Verlag)
978-1-4302-1604-9 (ISBN)
The book covers the capabilities of Microsoft Dynamics CRM, both in the traditional functional areas of sales, marketing, and service and as an applications framework for XRM deployments. The book demonstrates CRM best practices for design, configuration, and development. Through real–world solutions and exercises, you will be given the confidence and expertise to deliver an implementation that provides long–term success for your organization.
Aaron Yetter is a seasoned technology professional with extensive experience overseeing and implementing successful customer relationship management strategies and related business initiatives. His experience includes delivering customer-centric solutions for market leading companies across various industries, including healthcare, insurance, financial services, technology, and services. Aaron is a founder and principal of Altriva, a professional services firm based in Bellevue, Washington.
The Evolution of CRM and Microsoft Dynamics CRM.- The Evolution of CRM.- Microsoft CRM in the Market.- Implementation Planning, Approach, and Guidelines.- Planning Your CRM Initiative.- Initiating and Executing a CRM Phase.- Configuration Guidelines for Core Functionality.- Ensuring Long-Term Success with CRM.- Avoiding the Doldrums.- Opportunities to Expand the Value of CRM.
| Zusatzinfo | XXII, 264 p. |
|---|---|
| Verlagsort | Berlin |
| Sprache | englisch |
| Maße | 178 x 235 mm |
| Themenwelt | Mathematik / Informatik ► Informatik ► Betriebssysteme / Server |
| Mathematik / Informatik ► Informatik ► Software Entwicklung | |
| Sozialwissenschaften | |
| Wirtschaft ► Allgemeines / Lexika | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Dynamics CRM |
| ISBN-10 | 1-4302-1604-2 / 1430216042 |
| ISBN-13 | 978-1-4302-1604-9 / 9781430216049 |
| Zustand | Neuware |
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