Global Communication (eBook)

Theories, Stakeholders, and Trends

Thomas L. McPhail (Autor)

eBook Download: EPUB

2011 | 3. Auflage
416 Seiten
Wiley (Verlag)
978-1-4443-5810-0 (ISBN)

Infos

Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike.  

• Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective
• Updates the story of arab media with a section on 'Arab Media and the Al Jazeera Effect' by Middle East-based expert Lawrence Pintak
• Covers the global war on terrorism and the substantial US investment in Iraqi media
• Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood
• Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media 

Thomas L. McPhail is a media critic and Professor of Media Studies and Fellow in the Center for International Studies at the University of Missouri. He began his career with the eminent media scholar Marshall McLuhan. McPhail is also author of Development Communication (Wiley-Blackwell, 2009) and has served for over a decade on the Canadian National Commission for UNESCO.

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Global Communication is the most definitive text on multi-national communication and media conglomerates, exploring how global media, particularly CNN, the BBC, Euronews, and Al Jazeera, influence audiences and policy makers alike. Includes four completely new chapters on Asian media, Euromedia, the Middle East, and public diplomacy from a post 9/11 perspective Updates the story of arab media with a section on "e;Arab Media and the Al Jazeera Effect"e; by Middle East-based expert Lawrence Pintak Covers the global war on terrorism and the substantial US investment in Iraqi media Provides updated accounts and overviews of the largest and most important media corporations from around the world, from MTV and CNN to Bollywood Incorporates discussions of Hulu, YouTube, Myspace, and the Twitter phenomenon as well as new stakeholders in global online media

Inhalt

List of Figures and Tables.

Notes on Contributors.

Preface.

1 Global Communication: Background.

2 Development Research Traditions and Global Communication.

3 The Message: The Role of International Organizations.

4 Public Diplomacy: New Dimensions and Implications (NancySnow).

5 The Medium: Global Technologies and Organizations.

6 Internet: The Evolving Frontier.

7 American Multimedia Conglomerates.

8 Non-US Stakeholders of Multimedia Conglomerates.

9 Euromedia: Integration and Cultural Diversity in a ChangingMedia Landscape (Alexa Robertson).

10 Global Issues, Music, and MTV.

11 CNN: International Role, Impact, and Global Competitors.

12 The Roles of Global News Agencies.

13 Arab Media and the Al-Jazeera Effect (LawrencePintak).

14 Media Globalization in Asia (Junhao Hong).

15 The Role of Global Advertising.

16 Summary and Conclusions.

Select Bibliography.

Index.

Rezensionen

Praise for the second edition:
"Thomas L. McPhail's Global Communicatons offers important,scholarly insights on the major trends and global network ofinternational communications. Issues affecting media are updatedfor all new developments since 2002: from the newfound war onterrorism and Iraq war to Arabic media. From world multimediaorganization issues to NWICO debates and broadcasting and newscorporation challenges, Global Communication is a must for anystudent of worldwide communications." Midwest BookReview

"Thomas McPhail's updated Global Communication is amust-read critical assessment of the current state of theinternational media in the post-9/11 world. It provides anexcellent starting point for discussion about the role ofinternational communication in our global community'sfuture." George Barnett, SUNY-Buffalo

"An excellent introduction to the major institutionalplayers in global media. McPhail shows how the far-flung operationsof media and advertising conglomerates are increasingly shapinginformation and entertainment around the world." MichaelCurtin, University of Wisconsin

Produkt-Details

• Erscheint lt. Verlag: 31.8.2011
• Sprache: englisch
• Themenwelt: Naturwissenschaften
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung
• Themenwelt: Sozialwissenschaften ► Soziologie
• Schlagworte: Communication & Media Studies • Communication Studies • Kommunikationswissenschaft • Kommunikationswissenschaften • Kommunikation u. Medienforschung
• ISBN-10: 1-4443-5810-3 / 1444358103
• ISBN-13: 978-1-4443-5810-0 / 9781444358100