Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment (eBook)

Rob Salkowitz (Autor)

eBook Download: EPUB

2012
304 Seiten
McGraw-Hill Education (Verlag)
978-0-07-179703-0 (ISBN)

Infos

The Comic-Con phenomenon-and what it means for your businessThe annual trade show Comic-Con International isn t just fun and games. According to award-winning business author and futurist Rob Salkowitz it s a massive focus group and marketing megaphone for Hollywood and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con.Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries expanding influence on marketing, merchandising, and the entertainment industry.Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.

Produkt-Details

• Erscheint lt. Verlag: 22.6.2012
• Sprache: englisch
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
• Themenwelt: Sozialwissenschaften ► Pädagogik ► Berufspädagogik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-07-179703-3 / 0071797033
• ISBN-13: 978-0-07-179703-0 / 9780071797030