Visual Culture

An Introduction

Richard Howells, Rosalind Gill (Autoren)

Buch | Softcover

304 Seiten

2003
Polity Press (Verlag)
978-0-7456-2412-9 (ISBN)

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Visual Culture is an introductory textbook book on visual literacy, exploring how meaning is both made and transmitted in an increasingly visual world. It is designed to introduce students to the analysis of all kinds of visual texts, whether drawings, paintings, photographs, films, advertisements, television programmes or new media forms. The book is illustrated with copious examples that range from medieval painting to contemporary record covers and is written in a lively and engaging style, avoiding unnecessary jargon. The first part of the book is concerned with differing theoretical approaches to visual analysis, and includes chapters on iconology, form, art history, ideology, semiotics and hermeneutics. The merits and disadvantages of each are discussed, and there is a special focus on one seminal writer for each topic. The second part shifts from a theoretical to a medium--based approach and comprises chapters on fine art, photography, film, television and new media. These investigate the complex relationship between reality and visual representation.
As a whole, this textbookbrings seemingly diverse approaches together under one roof while ultimately arguing for a polysemic approach to visual analysis. Each chapter concludes with a section of recommendations for further study. Visual Culture provides an ideal introduction for students taking courses in visual culture and communication in a wide range of disciplines, including media and cultural studies, sociology, art history and design.

Richard Howells is Reader in Cultural and Creative Industries at Kinga s College, London.

Preface. Introduction. Part One. Chapter 1: Iconology. Chapter 2: Form. Chapter 3: Art History. Chapter 4: Ideology. Chapter 5: Semiotics. Chapter 6: Hermeneutics. Part Two. Chapter 7: Fine Art. Chapter 8: Photography. Chapter 9: Film. Chapter 10: Television. Chapter 11: New Media. Conclusion. Notes. Bibliography. Index

Erscheint lt. Verlag	3.3.2003
Zusatzinfo	bibliography, index
Verlagsort	Oxford
Sprache	englisch
Maße	173 x 248 mm
Gewicht	560 g
Themenwelt	Literatur ► Zweisprachige Ausgaben ► Deutsch / Englisch
	Kunst / Musik / Theater ► Allgemeines / Lexika
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
ISBN-10	0-7456-2412-X / 074562412X
ISBN-13	978-0-7456-2412-9 / 9780745624129
Zustand	Neuware