Applied Public Relations
Routledge (Verlag)
978-0-415-52658-6 (ISBN)
Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book’s organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors.
A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices.
This Third Edition features:
25 new and current domestic and international case studies specifically chosen for their relevancy and relatability to students
New "Professional Insights" commentaries where practitioners respond to a set of questions relating to their work
Increased emphasis on ethics and social responsibility
Fully enhanced companion website that is connected with the text, including a test bank and PowerPoint presentations for instructors, and chapter-specific discussion questions and additional readings for students
Kathy Brittain Richardson is a professor of communication at Berry College, Rome, Georgia, where she has served as provost since 2013. Marcie Hinton teaches public relations in the journalism/mass communication department at Murray State University.
Applied Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships
Stakeholders: Employees
Stakeholders: Communities
Stakeholders: Consumers
Stakeholders: Media
Stakeholders: Investors
Stakeholders: Members and Volunteers
Stakeholders: Governments and Regulators
Stakeholders: Activists
Stakeholders: International Cultures
Appendix A: International Association of Business Communicators Code of Ethics
Appendix B: Public Relations Society of America Code of Ethics
| Erscheint lt. Verlag | 15.4.2015 |
|---|---|
| Reihe/Serie | Routledge Communication Series |
| Zusatzinfo | 10 Halftones, black and white; 10 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 498 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-415-52658-2 / 0415526582 |
| ISBN-13 | 978-0-415-52658-6 / 9780415526586 |
| Zustand | Neuware |
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