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Cultural Difference in Television Programs

Foreign Television Programs in China

Zhuo Feng (Autor)

Buch | Hardcover

2012
Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
978-3-631-63860-6 (ISBN)

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What kinds of foreign television programs are broadcast in China? What types of cultural differences exist in the minds of Chinese television viewers? To what extent can they perceive and accept these differences? The author developed a three-stage empirical approach to examine these questions in five sample cities in China. First, the television schedules of 37 television channels were analyzed in order to determine the type, cultural modification, and export country of foreign programs. Second, based on 36 audience interviews 42 cultural dimensions were explored and summarized in a catalogue. Third, a survey was conducted among 450 viewers, which examined their perception and acceptance of cultural difference. Five viewer types were developed through cluster analysis. The impact of influential factors was examined.

Zhuo Feng carried out her studies and research at the Institute of Media and Communication, University of Jena (Germany), where she also earned her PhD. She has worked and lived in different countries, including China, Germany, the United States, England, and Singapore.

Contents: Cultural difference - Cultural barrier - Television - Television program - Foreign television program - Chinese television - China - Chinese culture - Audience - Television viewer - Empirical research - Intercultural adaptation - Perception - Acceptance - Genre - Cultural proximity - Interview - Survey.

Erscheint lt. Verlag	26.9.2012
Verlagsort	Berlin
Sprache	englisch
Maße	148 x 210 mm
Gewicht	530 g
Themenwelt	Kunst / Musik / Theater ► Theater / Ballett
	Sozialwissenschaften ► Kommunikation / Medien ► Allgemeines / Lexika
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Sozialwissenschaften ► Soziologie
Schlagworte	Audience • Beijing • China • Cultural • difference • Feng • foreign • Intercultural Adaption • Intercultural communication • media • Programs • Shanghai • Television • Zhuo
ISBN-10	3-631-63860-4 / 3631638604
ISBN-13	978-3-631-63860-6 / 9783631638606
Zustand	Neuware