Successful Local Broadcast Sales
Seiten
2018
Amacom (Verlag)
978-0-8144-3162-7 (ISBN)
Amacom (Verlag)
978-0-8144-3162-7 (ISBN)
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Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales.
Author Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television, radio, and cable salespeople how to get more sales.
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging.
Successful Local Broadcast Sales gives you the tools you need to:
get appointments
write great proposals and presentations
sell against other media like newspapers and the Internet
overcome rate resistance
close sales without alienating their clients
create genius creative without being a creative genius
calculate ROI for the client’s advertising dollar
land long-term contracts with local businesses
negotiate more effectively
Honest, practical, and accessible, Successful Local Broadcast Sales is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.
Author Paul Weyland shares his decades of experience working with local direct clients and hard-won wisdom to show television, radio, and cable salespeople how to get more sales.
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging.
Successful Local Broadcast Sales gives you the tools you need to:
get appointments
write great proposals and presentations
sell against other media like newspapers and the Internet
overcome rate resistance
close sales without alienating their clients
create genius creative without being a creative genius
calculate ROI for the client’s advertising dollar
land long-term contracts with local businesses
negotiate more effectively
Honest, practical, and accessible, Successful Local Broadcast Sales is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.
Paul Weyland (Austin, TX) is a sought-after public speaker who presents to nearly 10,000 broadcast salespeople, managers, and station owners a year. He has worked with many state broadcast associations and has been teaching a media sales course at the University of Texas in Austin for seven years.
| Erscheint lt. Verlag | 16.5.2018 |
|---|---|
| Sprache | englisch |
| Maße | 152 x 232 mm |
| Gewicht | 321 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-8144-3162-3 / 0814431623 |
| ISBN-13 | 978-0-8144-3162-7 / 9780814431627 |
| Zustand | Neuware |
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