The App and Mobile Case Study Book

Rob Ford, Julius Wiedemann (Herausgeber)

Buch | Hardcover

384 Seiten

2011
TASCHEN GmbH (Verlag)
978-3-8365-2880-1 (ISBN)

Titel ist leider vergriffen;
keine Neuauflage

Artikel merken

The mobile revolution Find out how to make the most of it This guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The five chapters--Games, m-commerce, Promotional, Social, and Utilities--include the likes of Angry Birds, Jamie's 20 Minute Meals, Stephen Fry's myFry app, Flipboard, TweetDeck, Instagram, Adobe Ideas, BBC News, and SAS Survival Guide. This book is a must for anyone willing to understand the world of mobile and connectivity: the two ingredients at the very core of communication these days. Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Introduced by Ralph Simon ("the Father of the Ring Tone"), this book is particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, but will also be of interest to anyone curious about exploiting the mobile experience.

Rob Ford founded Favourite Website Awards (FWA) in 2000, a recognition program for cutting-edge web design. His work has featured in the Chicago Tribune, Guardian and various web related magazines. He has judged many industry award shows, contributes regularly to web design sites and magazines, and writes a regular column in Adobe's Edge Newsletter. Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!

Erscheint lt. Verlag	10.12.2011
Zusatzinfo	Illustrations
Verlagsort	Cologne
Sprache	englisch
Maße	226 x 168 mm
Themenwelt	Informatik ► Office Programme ► Outlook
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Soziologie
	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	3-8365-2880-0 / 3836528800
ISBN-13	978-3-8365-2880-1 / 9783836528801
Zustand	Neuware