Outside the Box

Defining Audience Viewing Preferences in a Multi-Platform Environment

Stephen McPaul (Autor)

Buch | Softcover

124 Seiten

2011
LAP Lambert Acad. Publ. (Verlag)
978-3-8443-2253-8 (ISBN)

Infos

In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.

Produkt-Details

• Sprache: englisch
• Maße: 149 x 221 mm
• Gewicht: 204 g
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Allgemeines / Lexika
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• Schlagworte: Internet
• ISBN-10: 3-8443-2253-1 / 3844322531
• ISBN-13: 978-3-8443-2253-8 / 9783844322538
• Zustand: Neuware