The Listener's Voice
Early Radio and the American Public
Seiten
2011
University of Pennsylvania Press (Verlag)
978-0-8122-4320-8 (ISBN)
University of Pennsylvania Press (Verlag)
978-0-8122-4320-8 (ISBN)
This book presents the story of how the listening public-including boxing fans, radio amateurs, down-and-out laborers, small-town housewives, black government clerks in Washington, D.C., and Mexican farmers in Oklahoma-participated in the formation of American radio, its genres, and operations.
During the Jazz Age and Great Depression, radio broadcasters did not conjure their listening public with a throw of a switch; the public had a hand in its own making. The Listener's Voice describes how a diverse array of Americans—boxing fans, radio amateurs, down-and-out laborers, small-town housewives, black government clerks, and Mexican farmers—participated in the formation of American radio, its genres, and its operations.
Before the advent of sophisticated marketing research, radio producers largely relied on listeners' phone calls, telegrams, and letters to understand their audiences. Mining this rich archive, historian Elena Razlogova meticulously recreates the world of fans who undermined centralized broadcasting at each creative turn in radio history. Radio outlaws, from the earliest squatter stations and radio tube bootleggers to postwar "payola-hungry" rhythm and blues DJs, provided a crucial source of innovation for the medium. Engineers bent patent regulations. Network writers negotiated with devotees. Program managers invited high school students to spin records. Taken together, these and other practices embodied a participatory ethic that listeners articulated when they confronted national corporate networks and the formulaic ratings system that developed.
Using radio as a lens to examine a moral economy that Americans have imagined for their nation, The Listener's Voice demonstrates that tenets of cooperation and reciprocity embedded in today's free software, open access, and filesharing activities apply to earlier instances of cultural production in American history, especially at times when new media have emerged.
During the Jazz Age and Great Depression, radio broadcasters did not conjure their listening public with a throw of a switch; the public had a hand in its own making. The Listener's Voice describes how a diverse array of Americans—boxing fans, radio amateurs, down-and-out laborers, small-town housewives, black government clerks, and Mexican farmers—participated in the formation of American radio, its genres, and its operations.
Before the advent of sophisticated marketing research, radio producers largely relied on listeners' phone calls, telegrams, and letters to understand their audiences. Mining this rich archive, historian Elena Razlogova meticulously recreates the world of fans who undermined centralized broadcasting at each creative turn in radio history. Radio outlaws, from the earliest squatter stations and radio tube bootleggers to postwar "payola-hungry" rhythm and blues DJs, provided a crucial source of innovation for the medium. Engineers bent patent regulations. Network writers negotiated with devotees. Program managers invited high school students to spin records. Taken together, these and other practices embodied a participatory ethic that listeners articulated when they confronted national corporate networks and the formulaic ratings system that developed.
Using radio as a lens to examine a moral economy that Americans have imagined for their nation, The Listener's Voice demonstrates that tenets of cooperation and reciprocity embedded in today's free software, open access, and filesharing activities apply to earlier instances of cultural production in American history, especially at times when new media have emerged.
Elena Razlogova is Associate Professor of History at Concordia University in Montreal.
Preface: The Moral Economy of American Broadcasting
1 At Ringside
2 Jumping the Waves
3 Voice of the Listener
4 Listeners Write the Scripts
5 Measuring Culture
6 Gang Busters
7 Vox Jox
Epilogue
List of Abbreviations
Notes
Index
Acknowledgments
| Erscheint lt. Verlag | 13.10.2011 |
|---|---|
| Zusatzinfo | 14 illus. |
| Verlagsort | Pennsylvania |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Themenwelt | Geisteswissenschaften ► Geschichte ► Regional- / Ländergeschichte |
| Sozialwissenschaften ► Kommunikation / Medien ► Journalistik | |
| ISBN-10 | 0-8122-4320-X / 081224320X |
| ISBN-13 | 978-0-8122-4320-8 / 9780812243208 |
| Zustand | Neuware |
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