Gender Role Stereotypes in Malaysian Television Advertisements

Gender stereotypes, TV ads, Malaysia

Roszainora Setia (Autor)

Buch | Softcover

120 Seiten

2010
LAP Lambert Acad. Publ. (Verlag)
978-3-8383-3898-9 (ISBN)

Infos

This book is based on a study to determine and identify audience s perceptions and awareness on gender role stereotypes in advertisements. The degree and frequency levels of gender role stereotypes in Malaysian television s advertisements were tabulated. Gender role stereotypes have not been fully and extensively explored in Malaysia. This is dissipative as advertising is a very powerful genre in persuading and manipulating the audience.

Produkt-Details

• Sprache: englisch
• Maße: 149 x 223 mm
• Gewicht: 176 g
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Allgemeines / Lexika
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• ISBN-10: 3-8383-3898-7 / 3838338987
• ISBN-13: 978-3-8383-3898-9 / 9783838338989
• Zustand: Neuware