Popular Media and Health Communication
Seiten
2011
Routledge Member of the Taylor and Francis Group (Verlag)
978-0-8058-6259-1 (ISBN)
Routledge Member of the Taylor and Francis Group (Verlag)
978-0-8058-6259-1 (ISBN)
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Recognizing the power of popular media -- television, film, internet, music mobile media -- to highlight health issues in the public forum and to set agendas in public policy, this work provides a comprehensive discussion of the theory and methodological considerations in the study of popular media and health communication. Illustrating health communication research in contemporary contexts, authors Kimberly N. Kline and Jay Baglia detail the theories that explain mass media influence and the appropriate methods for assessing the implications of specific mass-mediated experiences. A key feature of this volume is the illustration of the theories underlying the entertainment-education approach to health communication. A targeted and timely discussion of media's role and influence in conveying messages about health and illness, this book is intended for advanced students in health communication and related disciplines who need to understand the theories and methodologies applicable to doing research in this area.
| Erscheint lt. Verlag | 12.9.2011 |
|---|---|
| Reihe/Serie | Routledge Communication Series |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Themenwelt | Studium ► 1. Studienabschnitt (Vorklinik) ► Med. Psychologie / Soziologie |
| Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
| ISBN-10 | 0-8058-6259-5 / 0805862595 |
| ISBN-13 | 978-0-8058-6259-1 / 9780805862591 |
| Zustand | Neuware |
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