Corporate Media Production
Focal Press (Verlag)
978-0-240-80365-4 (ISBN)
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Corporate Media Production thoroughly examines all aspects of this exciting creative field, from the initial script to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamic relationship shared by these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world.
Topics include:
Program Needs Analysis
Developing the creative concept
Script essentials
Keys to successful preproduction
Lighting, camera and sound
Directing executives, employees, and professional actors
The director's key aesthetic skills
Graphics Production
Music and sound production
Critical judgment and people skills
Traditional and nonlinear editing
Audio sweetening
The future of corporate media
Ray DiZazzo is an award-winning writer, producer, and director with many years of experience in the corporate venue. He is President of DiZazzo Communications, an independent media company that has created programs for large corporations such as J.D. Power and Associates, GTE, and the United Way. In addition to his corporate media work, he writes on the subject and teaches.
The Changing Role of Corporate Media; The Key Players; Media Groups in the Corporate World; A Production Overview; Production People; The Script; The Content Outline; The Creative Concept; The Treatment; The Script; Script Terminology; Dialogue and Narration; Structure and Transitions; A Screenplay Format Script; Preproduction; Production Formats, Equipment and Shooting Styles; A Day On Location and a Day in the Studio; Audio Production; The Director's Role; Human Aesthetics; Audiovisual Aesthetics; Technical Aesthetics; General Aesthetics; People Skills, Judgement Skills; A Postproduction Overview; The Off-line Edit and Rough Cut Screening; The On-line Edit; Non-linear Editing; Audio Sweetening; The Future of Corporate Media; Glossary
| Verlagsort | Oxford |
|---|---|
| Sprache | englisch |
| Themenwelt | Kunst / Musik / Theater ► Film / TV |
| Sozialwissenschaften ► Kommunikation / Medien ► Journalistik | |
| Wirtschaft | |
| ISBN-10 | 0-240-80365-5 / 0240803655 |
| ISBN-13 | 978-0-240-80365-4 / 9780240803654 |
| Zustand | Neuware |
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