"Buying into Sexy"

Preteen Girls and Consumerism in the 21st Century

Lilia Goldfarb (Autor)

Buch | Softcover

120 Seiten

2009
VDM Verlag Dr. Müller
978-3-639-12788-1 (ISBN)

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We live in a hypersexualized society that
infantilizes women and commodifies girls at the
service of the capitalist system. In recent years,
Western societies have witnessed a rising concern
about preadolescent girls showing signs of
precocious sexualization. This issue, dismissed by
some as a media moral panic, is taken very seriously
by many others who worry about the increase in
negative health outcomes. The media sell an ideology
that normalizes sexualized attitudes and behaviours.
On one hand, corporate culture "seduces" girls with
offerings of glitter, popularity and fame through
sexualized popular icons; on the other hand, girls
are blamed for letting themselves be lured into
dressing and/or acting in oversexualized ways. Girls
are caught in the crossfire between competing
scripts: "Be sexy! Popular girls are" and "Good
girls don't". This book, based on a thesis but
written in accessible language, should help shed
some light on these issues for teachers, youth
workers, parents and academics concerned by the
subject.

Lilia Goldfarb, M.A.: Holds a graduate diploma in Community
Economic Development and a transdisciplinary M.A. in the Special
Individualized Program from Concordia University. She directs
Leadership Services at the YWCA Montreal, Canada.

Sprache	englisch
Maße	153 x 224 mm
Gewicht	175 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Allgemeines / Lexika
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
ISBN-10	3-639-12788-9 / 3639127889
ISBN-13	978-3-639-12788-1 / 9783639127881
Zustand	Neuware