ISE eBook Online Access for Essentials of Strategic Management: The Quest for Competitive Advantage (eBook)

John Gamble, Margaret Peteraf, Arthur Thompson (Autoren)

eBook Download: EPUB

2018
McGraw-Hill Education (Verlag)
978-1-260-28992-3 (ISBN)

Infos

Essentials of Strategic Management 6th edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions and timely examples with a writing style that captures students interest. It features 10 chapters with 12 tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years strategy instructors have been shifting from purely text-cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game and GLO-BUS, are optional companions. Both simulations are closely linked to the content.

Produkt-Details

• Erscheint lt. Verlag: 16.2.2018
• Sprache: englisch
• Themenwelt: Sonstiges ► Geschenkbücher
• Themenwelt: Sozialwissenschaften ► Pädagogik ► Berufspädagogik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• ISBN-10: 1-260-28992-3 / 1260289923
• ISBN-13: 978-1-260-28992-3 / 9781260289923