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Case Studies in Entrepreneurship - Marlene M. Reed, Rochelle R. Brunson

Case Studies in Entrepreneurship

Buch | Softcover
144 Seiten
2021
Edward Elgar Publishing Ltd (Verlag)
978-1-83910-143-4 (ISBN)
CHF 43,55 inkl. MwSt
Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments.

Key features include:






Innovative and exciting cases that present common business scenarios, offering practical perspectives for up-and-coming entrepreneurs


A theory-based online Instructor‘s Manual, featuring topic summaries, learning objectives, teaching suggestions and key questions to aid classroom discussion


Exceptional coverage of critical entrepreneurship issues, including opportunity recognition, funding a new business, sustaining ventures, social entrepreneurship and challenges faced by collegiate entrepreneurs.



An ideal companion for instructors and students, this book is essential reading for MBA courses in entrepreneurship, non-profit management and social entrepreneurship, as well as undergraduate and postgraduate courses in business and management that specialize in entrepreneurship

Marlene M. Reed, D.B.A, Entrepreneur in Residence, Department of Entrepreneurship and Corporate Innovation, Hankamer School of Business, Baylor University and Rochelle R. Brunson, PhD, Clinical Associate Professor for Apparel Merchandising, Department of Human Sciences and Design, Robbins College of Health and Human Sciences, Baylor University, US

Contents: Introduction to Case Studies in Entrepreneurship 1. Beginning with an idea – Warby Parker: revolutionizing the way eyeglasses are sold and social entrepreneurship is carried out 2. Entrepreneurial mindset – WeWork: can a shared space provider survive a recession? 3. Recognizing a good opportunity – White Trash Services: targeting a new market? 4. Planning for the long run – Rakuten: how long can rapid growth be sustained? 5. Securing funding – Kickstarter: creating a platform for crowdfunding dreams 6. Securing funding (continued) – Nightlight Donuts: the trials of a collegiate entrepreneur 7. Developing a new business model – Etsy: will the desire for economic success overwhelm creativity? 8. Assessing the role of the entrepreneur – Revival Restaurant: revitalizing a dormant neighborhood 9. Maintaining a business during a recession – Kleinfeld Bridal: absolutely “yes”! 10. Attaining long-term success – Magnolia and The Silos: sustaining rapid growth 11. Exploring new business – Lily Jade: developing an online apparel business driven by social media 12. Starting a social enterprise – The TLC Rocket Stove: results-based financing through carbon credits 13. The role of a first mover – The Fleet Sheet: seeking sustainability for a first mover 14. Preparing an exit strategy – BCH TeleCommunications: an American ex-patriot deciding when and how to leave the Czech Republic Index

Erscheinungsdatum
Verlagsort Cheltenham
Sprache englisch
Maße 169 x 244 mm
Themenwelt Sonstiges Geschenkbücher
Wirtschaft Betriebswirtschaft / Management Planung / Organisation
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-83910-143-1 / 1839101431
ISBN-13 978-1-83910-143-4 / 9781839101434
Zustand Neuware
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