Marketing Research (eBook)

An Applied Approach

David F. Birks, Manoj K. Malhotra, Dan Nunan (Autoren)

eBook Download: PDF

2017
976 Seiten
Pearson Education Limited (Verlag)
978-1-292-10315-0 (ISBN)

Infos

A well-known and established text within the market, the author team of Malhotra and Birks is well-respected as providing an in-depth and authoritative commentary in this area. Offering a clear explanation and discussion of concepts and valued for its comprehensive nature, the European version of this text is much valued for its wealth of European and International case material. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Produkt-Details

• Erscheint lt. Verlag: 7.6.2017
• Sprache: englisch
• Themenwelt: Sonstiges ► Geschenkbücher
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 1-292-10315-9 / 1292103159
• ISBN-13: 978-1-292-10315-0 / 9781292103150