Encyclopedia of Public Relations
SAGE Publications Inc
978-0-7619-2733-4 (ISBN)
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With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia is a must-have for any library with collections in business, management, communication and journalism.
The two-volume Encyclopedia of Public Relations, arranged alphabetically, contains nearly 450 entries spanning all aspects of the public relations field - from theory and practice to history, including the great, famous and infamous practitioners.
With contributions from internationally recognized professors, scholars and practitioners, this encyclopedia will be a must-have for any library with collections in business, management, communication and journalism.
It provides students, scholars and educated lay readers with a sound, insightful and appreciative view of what public relations is and does as well as the ethical challenges it must meet to be seen as a positive force in society.
Topics Covered:
-Crisis Communication and Management
-Cyberspace
-Ethics
-Global Public Relations
-Groups
-History
-Jargon
-Management
-Media
-News
-Organizations
-Practitioners
-Relations
-Reports
-Research and Analysis
-Theories and Models
Advisory Board
Elizabeth L Toth, Syracuse University
John Madsen, Rock Island, Illinois
Dean Kruckeberg, University of Northern Iowa
Kirk Hallahan, Colorado State University
Timothy Coombs, Eastern Illinois University
Shannon A Bowen, University of Houston
A A (Betteke) van Ruler, Free University, Amsterdam
Kathleen S Kelly, University of Florida
Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008). Heath has 3 decades′ experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know—key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.
List of Entries
Readers Guide
About the Editor
Editorial Board
Contributors
Introduction
Acknowledgments
List of Illustrations
Entries
Appendix
| Erscheint lt. Verlag | 26.10.2004 |
|---|---|
| Verlagsort | Thousand Oaks |
| Sprache | englisch |
| Maße | 215 x 279 mm |
| Gewicht | 3400 g |
| Themenwelt | Schulbuch / Wörterbuch ► Lexikon / Chroniken |
| Sozialwissenschaften ► Kommunikation / Medien ► Allgemeines / Lexika | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-7619-2733-6 / 0761927336 |
| ISBN-13 | 978-0-7619-2733-4 / 9780761927334 |
| Zustand | Neuware |
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