PowerPoint Slides for Marketing for Hospitality and Tourism, Global Edition

Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu (Autoren)

Online Resource

2021 | 8th edition
Pearson Education Limited (Hersteller)
978-1-292-36357-8 (ISBN)

Infos

Marketing for Hospitality and Tourism is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Inhalt

1. Creating Customer Value and Engagement Through Marketing for Hospitality and Tourism
2. Services Marketing Concepts Applied to Marketing for Hospitality and Tourism
3. Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
4. Analyzing the Marketing Environment
5. Managing Customer Information to Gain Customer Insights
6. Consumer Markets and Consumer Buying Behavior
7. Organizational Buyer Behavior
8. Customer-Driven Marketing Strategy: Creating Value for Target Customers
9. Designing and Managing Products and Brands: Building Customer Value
10. Internal Marketing
11. Pricing: Understanding and Capturing Customer Value
12. Distribution Channels Delivering Customer Value
13. Engaging Customers and Communicating Customer Value and Advertising
14. Promoting Products: Public Relations and Sales Promotions
15. Professional Sales
16. Direct, Online, Social Media, and Mobile Marketing
17. Destination Marketing
18. Next Year’s Marketing Plan

Produkt-Details

• Erscheint lt. Verlag: 30.6.2021
• Verlagsort: Harlow
• Sprache: englisch
• Themenwelt: Schulbuch / Wörterbuch
• ISBN-10: 1-292-36357-6 / 1292363576
• ISBN-13: 978-1-292-36357-8 / 9781292363578
• Zustand: Neuware