Research Handbook on Trademark Law Reform

Graeme B. Dinwoodie, Mark D. Janis (Herausgeber)

Buch | Hardcover

456 Seiten

2021
Edward Elgar Publishing Ltd (Verlag)
978-1-78536-620-8 (ISBN)

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This far-reaching Research Handbook is a follow-up to Graeme B. Dinwoodie and Mark D. Janis’s successful book Trademark Law and Theory. It examines reform of trademark law from a number of perspectives and across many jurisdictions, and contains insights from a stellar cast of trademark scholars.

This follow-up to Graeme B. Dinwoodie and Mark D. Janis's successful book Trademark Law and Theory examines reform of trademark law from a number of perspectives and across many jurisdictions. In so doing, it analyses the most important current and future issues in the field, both providing normative frameworks for the development of trademark law and concrete proposals for reform.

This Research Handbook is organized into three thematic parts discussing different areas of reform: the trademark registration process; subject matter boundaries and trademark protectability; and trademark scope and enforcement. Leading trademark law scholars from across the globe investigate important topics such as intermediary liability, trademark protection for product design, conceptions of the hypothetical ''average consumer'', and trademark depletion and congestion.

Scholars and students of intellectual property law will find the provocative and insightful thinking in this Research Handbook stimulating and valuable. The practical suggestions for future reform will also be of interest to trademark lawyers, policymakers, brand managers and other marketing professionals.

Edited by Graeme B. Dinwoodie, Global Professor of Intellectual Property Law and Distinguished University Professor, IIT Chicago-Kent College of Law and Mark D. Janis, Robert A. Lucas Chair of Law, Indiana University Maurer School of Law, Bloomington, Indiana, US

Contents:

1 The drivers of trademark law reform: perspectives from the Academy 1
Graeme B. Dinwoodie and Mark D. Janis

PART I REFORMING THE REGISTRATION PROCESS
2 The problems of trademark depletion and congestion: some
possible reforms 17
Barton Beebe and Jeanne C. Fromer
3 (Re)claiming trade mark protection 51
Robert Burrell and Michael Handler
4 Reforming trademark registration 77
Rebecca Tushnet

PART II REFORMING SUBJECT MATTER BOUNDARIES
AND PROTECTABILITY
5 Towards a new copyright/trademark interface—why (and
how) signs with cultural significance should be kept outside
trademark law 100
Martin Senftleben
6 The case against product configuration trade dress 137
Caitlin Canahai and Mark P. McKenna
7 Aesthetic functionality in EU law—should it be deleted? 168
Annette Kur
8 Trade marks and innovation? 192
Dev Gangjee
9 Democratizing access to survey evidence of distinctiveness 225
Jake Linford
10 What is the meaning of a trademark? 250
Laura A. Heymann

PART III REFORMING THE RULES OF SCOPE AND ENFORCEMENT
11 Likelihood of confusion and trademark infringement:
a constructively critical analysis 278
Robert G. Bone
12 Exiling the unwary consumer from unregistered trade mark
law in the UK: the case for change 306
Jennifer Davis
13 The consumer’s duty of care in trademark law 326
Michael Grynberg
14 Finding dilution 351
Jeremy N. Sheff
15 Reforming trademark law’s approach to intermediary liability 370
Stacey Dogan
16 The liability of intermediaries for trade mark infringement 396
Ansgar Ohly

Index

Erscheinungsdatum	28.04.2021
Reihe/Serie	Research Handbooks in Intellectual Property series
Verlagsort	Cheltenham
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Schulbuch / Wörterbuch ► Lexikon / Chroniken
	Recht / Steuern ► EU / Internationales Recht
	Recht / Steuern ► Wirtschaftsrecht ► Urheberrecht
ISBN-10	1-78536-620-3 / 1785366203
ISBN-13	978-1-78536-620-8 / 9781785366208
Zustand	Neuware