Better Business
Pearson (Verlag)
978-0-13-392058-1 (ISBN)
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For introduction to business courses.
A better way to learn business.
Better Business offers the business content students need, but in a better way. By presenting the material in a stimulating Q&A format, Better Business encourages students to come to class prepared to have better conversations and a truly engaging classroom experience. One of the most significant shifts in the business environment since the first edition of Better Business is the explosive growth of social media in all parts of business. The Fourth Edition of Better Business continues to feature social media strategies and technologies in over 85% of its chapters, as well as significant updates to the technology chapter.
Better Business is is integrated with MyBizLab which gets students to interact with business, not just read about it. MyBizLab also assists instructors with their course prep, making it convenient to access and assign modern, interactive resources.
Also available with MyBizLab.
MyBizLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Michael R. Solomon, PhD, Contributing Editor Michael R. Solomon is professor of marketing and director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He also is professor of consumer behaviour at the Manchester School of Business, The University of Manchester, U.K. Michael’s primary research and consulting interests include consumer behavior, branding, and marketing applications of virtual worlds. He has written several textbooks and trade books; his Consumer Behavior text is the most widely used in the world. Michael often speaks to business groups about new trends in consumer behavior and marketing strategy. Mary Anne Poatsy, MBA, CFP mpoatsy@mc3.edu Mary Anne Poatsy is a senior adjunct faculty member at Montgomery County Community College, teaching various business, management, and computer application and concepts courses in face-to-face and online environments. She holds a BA in psychology and education from Mount Holyoke College and an MBA in finance from Northwestern University’s J. L. Kellogg Graduate School of Management. Mary Anne has been teaching since 1995 at a variety of elementary and secondary institutions, including Gwynedd Mercy College, Montgomery County Community College, Muhlenberg College, and Bucks County Community College, as well as training in the professional environment and presenting at several conferences. Before teaching, she was a vice president at Shearson Lehman Hutton in the Municipal Bond Investment Banking Department. Kendall Martin, PhD kmartin@mc3.edu Kendall Martin has been teaching since 1988 at a number of institutions, including Villanova University, DeSales University, Arcadia University, Ursinus College, County College of Morris, and Montgomery County Community College, at both the undergraduate and graduate levels. Kendall’s education includes a BS in electrical engineering from the University of Rochester and an MS and a PhD in engineering from the University of Pennsylvania. She has industrial experience in research and development environments (AT&T Bell Laboratories) as well as experience with several start-up technology firms. As an associate professor at Montgomery County Community College, she presents nationally on topics of entrepreneurship, student engagement, and technology in the classroom.
About the Authors
Acknowledgments
Reviewers
New to the Third Edition
Letter from the Authors
Prologue
PART 1 Looking at the Business Environment
CHAPTER 1 Business Basics
CHAPTER 2 Economics and Banking
CHAPTER 3 Ethics in Business
CHAPTER 4 Business in a Global Economy
MINI CHAPTER 1 Business Law
PART 2 Starting and Structuring a Business
CHAPTER 5 Small Business and the Entrepreneur
CHAPTER 6 Forms of Business Ownership
MINI CHAPTER 2 Constructing an Effective Business Plan
PART 3 Managing a Business and Employees
CHAPTER 7 Business Management and Organization
CHAPTER 8 Motivation, Leadership, and Teamwork
CHAPTER 9 Human Resource Management
CHAPTER 10 Online Business and Technology
CHAPTER 11 Production, Operations, and the Supply Chain
MINI CHAPTER 3 Business Communications
PART 4 Principles of Marketing
CHAPTER 12 Marketing and Consumer Behavior
CHAPTER 13 Product Development and Pricing Strategies
CHAPTER 14 Promotion and Distribution
MINI CHAPTER 4 Finding a Job
PART 5 Principles of Finance
CHAPTER 15 Financing and Tracking Business Operations
CHAPTER 16 Investment Opportunities in the Securities Market
MINI CHAPTER 5 Personal Finance
Appendix
Reference Notes
Glindex
Answer Key
| Erscheint lt. Verlag | 3.2.2015 |
|---|---|
| Sprache | englisch |
| Maße | 216 x 276 mm |
| Gewicht | 1089 g |
| Themenwelt | Schulbuch / Wörterbuch |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 0-13-392058-5 / 0133920585 |
| ISBN-13 | 978-0-13-392058-1 / 9780133920581 |
| Zustand | Neuware |
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