Reading YouTube
The Critical Viewers Guide
Seiten
2011
|
New edition
Peter Lang Publishing Inc (Verlag)
978-1-4331-0979-9 (ISBN)
Peter Lang Publishing Inc (Verlag)
978-1-4331-0979-9 (ISBN)
How does one make sense of YouTube? This book presents an accessible, yet critical introduction to reading YouTube. It is designed primarily for classroom use that develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.
How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to «reading» YouTube. The book identifies certain videos by genre – from The Phenom and The Short to The Morph and The Experiment – and provides a thumbnail textual analysis of the videos – from celebrity culture to identity politics – that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.
How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to «reading» YouTube. The book identifies certain videos by genre – from The Phenom and The Short to The Morph and The Experiment – and provides a thumbnail textual analysis of the videos – from celebrity culture to identity politics – that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.
Anandam Kavoori is Professor of Telecommunications at the University of Georgia’s Grady College of Journalism and Mass Communication. He is author of Digital Media Criticism (Peter Lang, 2010) and Thinking Television (Peter Lang, 2008), and co-editor of The Cell Phone Reader: Essays in Social Transformation (Peter Lang, 2006).
| Reihe/Serie | Digital Formations ; 61 | Digital Formations ; 64 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 160 x 230 mm |
| Gewicht | 310 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Briefe / Präsentation / Rhetorik |
| Schulbuch / Wörterbuch | |
| Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| Sozialwissenschaften ► Soziologie | |
| ISBN-10 | 1-4331-0979-4 / 1433109794 |
| ISBN-13 | 978-1-4331-0979-9 / 9781433109799 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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