How to Write a Marketing Plan
A Quick Start Guide to Online SellingCarry Out a Marketing Audit; Establish Objectives and Strategies; Create an Effective Plan
Seiten
2010
|
3rd Revised edition
Kogan Page Ltd (Verlag)
978-0-7494-6150-8 (ISBN)
Kogan Page Ltd (Verlag)
978-0-7494-6150-8 (ISBN)
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How to Write a Marketing Plan is a step-by-step guide to every aspect of researching and writing a marketing plan, using the development of a plan for a fictitious company to help explain the process.
How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan.
Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan.
How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan.
Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan.
How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of 30 Minutes to Write a Marketing Plan (also Kogan Page).
| Erscheint lt. Verlag | 3.11.2010 |
|---|---|
| Reihe/Serie | Creating Success Series | The Sunday Times |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 139 x 216 mm |
| Gewicht | 187 g |
| Themenwelt | Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-7494-6150-0 / 0749461500 |
| ISBN-13 | 978-0-7494-6150-8 / 9780749461508 |
| Zustand | Neuware |
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