Mass Media Research

An Introduction

Roger D. Wimmer, Joseph R. Dominick (Autoren)

Buch | Softcover

512 Seiten

2009 | International ed of 8th revised ed
Wadsworth Publishing Co Inc (Verlag)
978-1-4390-4836-8 (ISBN)

Infos

A work from Cengage Learning on "Mass Media Research".

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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, International Edition shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.

Inhalt

Preface. Part I: THE RESEARCH PROCESS. 1. Science and Research. 2. Elements of Research. 3. Research Ethics. 4. Sampling. Part II: RESEARCH APPROACHES. 5. Qualitative Research Methods. 6. Content Analysis. 7. Survey Research. 8. Longitudinal Research. 9. Experimental Research. Part III: DATA ANALYSIS. 10. Introduction to Statistics. 11. Hypothesis Testing. 12. Basic Statistical Procedures. Part IV: RESEARCH APPLICATIONS. 13. Research in the Print Media. 14. Research in the Electronic Media. 15. Research in Advertising. 16. Research in Public Relations. 17. Mass Media Research and the Internet. Appendix Tables. Glossary. Name Index. Subject Index.

Produkt-Details

• Erscheint lt. Verlag: 1.7.2009
• Verlagsort: Belmont, CA
• Sprache: englisch
• Maße: 188 x 229 mm
• Gewicht: 704 g
• Themenwelt: Schulbuch / Wörterbuch ► Lexikon / Chroniken
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
• ISBN-10: 1-4390-4836-3 / 1439048363
• ISBN-13: 978-1-4390-4836-8 / 9781439048368
• Zustand: Neuware