The Nikon Camera in America, 1946-1953
McFarland & Co Inc (Verlag)
978-0-7864-3221-9 (ISBN)
This work examines the roles that American businesses and photojournalists played in the early overseas marketing of the Japanese-built Nikon camera and its Nikkor optics between 1946 and 1951. Particular attention is paid to the San Francisco-based Overseas Finance and Trading Company, which was the major U.S. importer of Nikon products between 1949 and 1953. The work also details the roles of Overseas Finance leaders Hans Liholm and Adolph Gasser in providing marketing and technical guidance to Nikon in the company's formative years.
Michael Wescott Loder was the campus librarian at Ciletti Memorial Library, Schuylkill Campus, Pennsylvania State University for twenty-five years. He is retired and lives in Kutztown, Pennsylvania.
Table of Contents
Acknowledgments
Foreword by Robert J. Rotoloni
Preface
Introduction: A Meeting in San Francisco
1. Background: Nippon Kogaku’s History to September 1945
2. The Genesis of the Nikon: A Company in Search of a Product
3. Creating an Overseas Market
4. The “Discovery” of the Nikkor (and What Immediately Followed)
5. 1951 to 1953: OFITRA’s Success and Ultimate Failure
Epilogue—From the Nikon S to the Nikon F and Beyond
Appendix I. Transcription and Analysis of Nikon and Nikkor Production, August 1948–April 1951
Appendix II. The Fate of Nippon Kogaku’s Factories
Appendix III. The Contractual Agreement Between Nippon Kogaku and the Overseas Finance and Trading Company, April 26, 1950
Appendix IV. Changes to the First Model Nikons, 1947–1954
Chapter Notes
Bibliography
Index
| Erscheint lt. Verlag | 30.4.2008 |
|---|---|
| Zusatzinfo | 106 photos, appendices, notes, bibliography, index |
| Verlagsort | Jefferson, NC |
| Sprache | englisch |
| Maße | 178 x 254 mm |
| Gewicht | 399 g |
| Themenwelt | Kunst / Musik / Theater ► Fotokunst |
| Sachbuch/Ratgeber ► Freizeit / Hobby ► Fotografieren / Filmen | |
| Technik | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-7864-3221-7 / 0786432217 |
| ISBN-13 | 978-0-7864-3221-9 / 9780786432219 |
| Zustand | Neuware |
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