influence

The Psychology of Persuasion

Robert B Cialdini PhD (Autor)

Buch | Softcover

336 Seiten

2007
Harper Business (Verlag)
978-0-06-124189-5 (ISBN)

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Explains the psychology of why people say "yes" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.

"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.

Erscheint lt. Verlag	1.2.2007
Reihe/Serie	Collins Business Essentials
Verlagsort	New York
Sprache	englisch
Maße	135 x 203 mm
Gewicht	278 g
Themenwelt	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Psychologie
ISBN-10	0-06-124189-X / 006124189X
ISBN-13	978-0-06-124189-5 / 9780061241895
Zustand	Neuware