Five Loaves, Two Fishes and Six Chicken Nuggets
Urinations from Inside the Fast Food Tent
Seiten
2006
Infinite Ideas Limited
978-1-904902-88-1 (ISBN)
Infinite Ideas Limited
978-1-904902-88-1 (ISBN)
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Fast food is a modern day evil, right! It's making us fat. It's making our children fat. Big Fast Food companies are out to take over the world,starting with our eating habits. Or are they? This book presents a very different side to fast food, a funny side,a human side,even (whisper it) a tasty side.
Everybody likes to take pot shots at the world of Big Food - particularly Big Fast Food. It's making everybody fat. It's making our children diabetic. It's an agent for sinister globalism. It exploits labour. It seems to nestle just behind Osama bin Laden in the Public Enemy leagues. There is, however, another world of Fast Food. A world that is not just about five BIG Brand Names and America. A world that employs, feeds and creates wealth for billions of people every day. A world that is ever-present throughout the planet, and which has been so since pre-neolithic times. A world that can be funny, which sometimes does daft things, but which usually gets it right in the long run. Welcome to that world. Barry Gibbons has spent much of his adult life in it, courtesy of a series of career steps he likens to a demented game of hopscotch. At one stage he found himself responsible for every Burger King on this Planet. Amongst other activities, he now writes about it - in all its forms, skimming the rooftops of its history and rafting across geography. He puts it in the context of the broader issues facing all businesses.
Discover: how the British Raj invented modern franchising in India; What happened to the frying pan?; How long it takes a customer to make his or her mind up about a restaurant upon entry? The secret recipe for Bang-Bang Chicken; Why you should never dance in the nude with a blue light on; How and why the author invented punk rock; and, why the principle of Intelligent Design should apply to a club sandwich, and not the origin of the species. Afterwards, you may have put a pound or two on, but you will never look at Big Food in the same way again.
Everybody likes to take pot shots at the world of Big Food - particularly Big Fast Food. It's making everybody fat. It's making our children diabetic. It's an agent for sinister globalism. It exploits labour. It seems to nestle just behind Osama bin Laden in the Public Enemy leagues. There is, however, another world of Fast Food. A world that is not just about five BIG Brand Names and America. A world that employs, feeds and creates wealth for billions of people every day. A world that is ever-present throughout the planet, and which has been so since pre-neolithic times. A world that can be funny, which sometimes does daft things, but which usually gets it right in the long run. Welcome to that world. Barry Gibbons has spent much of his adult life in it, courtesy of a series of career steps he likens to a demented game of hopscotch. At one stage he found himself responsible for every Burger King on this Planet. Amongst other activities, he now writes about it - in all its forms, skimming the rooftops of its history and rafting across geography. He puts it in the context of the broader issues facing all businesses.
Discover: how the British Raj invented modern franchising in India; What happened to the frying pan?; How long it takes a customer to make his or her mind up about a restaurant upon entry? The secret recipe for Bang-Bang Chicken; Why you should never dance in the nude with a blue light on; How and why the author invented punk rock; and, why the principle of Intelligent Design should apply to a club sandwich, and not the origin of the species. Afterwards, you may have put a pound or two on, but you will never look at Big Food in the same way again.
Barry Gibbons is a legend. Recognised as "Turnaround Champ" by Fortune magazine (he appeared on the cover twice), he was Chairman/CEO of Burger King in the USA. So successful was he that Burger King overtook McDonalds as market leaders. He is the author of Dream Merchants and How Boys and If you Want to Make God Laugh, show him your Business Plan.
| Erscheint lt. Verlag | 25.9.2006 |
|---|---|
| Reihe/Serie | Bright 'I's S. |
| Verlagsort | Durrington |
| Sprache | englisch |
| Maße | 135 x 216 mm |
| Themenwelt | Sachbuch/Ratgeber ► Essen / Trinken |
| ISBN-10 | 1-904902-88-X / 190490288X |
| ISBN-13 | 978-1-904902-88-1 / 9781904902881 |
| Zustand | Neuware |
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