The History of Burger King
King of Fast Food: The Rise of Burger King
Seiten
2024
epubli (Verlag)
978-3-7598-9516-5 (ISBN)
epubli (Verlag)
978-3-7598-9516-5 (ISBN)
"The History of Burger King" explores the journey of one of the most popular fast food chains. Starting as Insta-Burger King in 1953, founded by Keith J.
"The History of Burger King" explores the journey of one of the most popular fast food chains. Starting as Insta-Burger King in 1953, founded by Keith J. Kramer and Matthew Burns, the book covers the early days and the invention of the Whopper in 1957 by James McLamore and David Edgerton. It details the company's growth through franchising in the 1960s, memorable marketing campaigns like "Have it your way," and its competition with McDonald's.The book also covers Burger King's international expansion, menu innovations, and technological improvements. It addresses corporate changes, ownership transfers, and how the company dealt with controversies and challenges. The story continues into the digital age, showcasing the use of digital marketing, mobile apps, and delivery services. Readers will learn about Burger King's cultural impact, hear stories from long-term employees and franchise owners, and gain insight into the brand's legacy and future. This book provides a comprehensive yet straightforward look at the history and significance of Burger King in the fast food industry.
"The History of Burger King" explores the journey of one of the most popular fast food chains. Starting as Insta-Burger King in 1953, founded by Keith J. Kramer and Matthew Burns, the book covers the early days and the invention of the Whopper in 1957 by James McLamore and David Edgerton. It details the company's growth through franchising in the 1960s, memorable marketing campaigns like "Have it your way," and its competition with McDonald's.The book also covers Burger King's international expansion, menu innovations, and technological improvements. It addresses corporate changes, ownership transfers, and how the company dealt with controversies and challenges. The story continues into the digital age, showcasing the use of digital marketing, mobile apps, and delivery services. Readers will learn about Burger King's cultural impact, hear stories from long-term employees and franchise owners, and gain insight into the brand's legacy and future. This book provides a comprehensive yet straightforward look at the history and significance of Burger King in the fast food industry.
Hi, I’m Auke, and I’m part of Skriuwer, a global community dedicated to creating inspiring and educational books. This project is special to me because it supports the Frisian language, which is close to my heart. With deep roots in Frisian culture, I believe language is vital for preserving our history and identity. That's why all profits from book sales will go to De Fryske Wrâld, a nonprofit dedicated to keeping Frisian alive and thriving. By purchasing these books, you’re not just enjoying a great read—you’re also supporting a cause that matters to many. Thank you for helping preserve the beauty of the Frisian language. Let’s keep it alive together!
| Erscheinungsdatum | 15.10.2024 |
|---|---|
| Sprache | englisch |
| Maße | 125 x 190 mm |
| Gewicht | 143 g |
| Themenwelt | Literatur ► Romane / Erzählungen |
| Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft | |
| Schlagworte | burger king history • Business history • History books • history books for adults • history of burger king • interesting history books • the burger king |
| ISBN-10 | 3-7598-9516-6 / 3759895166 |
| ISBN-13 | 978-3-7598-9516-5 / 9783759895165 |
| Zustand | Neuware |
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