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The Ultimate Guide to Responsible Franchising - Joe Mathews

The Ultimate Guide to Responsible Franchising

Identifying and Investigating the Right Franchise to Maximize Your Rewards and Minimize Risk

(Autor)

Buch | Hardcover
352 Seiten
2024
John Wiley & Sons Inc (Verlag)
978-1-394-24326-6 (ISBN)
CHF 41,85 inkl. MwSt
A no-nonsense, start-to-finish roadmap for aspiring franchisees

In The Ultimate Guide to Franchising, straight-shooting author Joe Mathews delivers a practical and hands-on “how-to” guide for aspiring franchisees seeking to start their own businesses. In the book, you'll explore real-life stories from the franchising trenches that illustrate how to effectively look past the obvious and dig deep into the bones of a franchise to establish fit, predict success, and mitigate risk. You'll discover the personality types most likely to experience success and failure at franchising and identify the entrepreneurial traits that can expose you to additional risk.

You'll also find:



All the info you need to know about franchising before you start looking for the right fit
Strategies for properly and fully investigating a franchise opportunity in your area
Techniques for conducting proper diligence to determine a franchisor's skills and viability.

Perfect for budding entrepreneurs, founders, and other business-minded professionals, as well as employees, leaders, and suppliers to franchise brands who want a better understanding and appreciation for how franchising works, The Ultimate Guide to Franchising will earn a place on the bookshelves of anyone serious about opening their own franchise as well as those who have already begun their franchising journeys.

JOE MATHEWS has nearly forty years’ experience working in franchising, sales, and leadership roles. He has worked with companies like Subway, Fantastic Sams, Marco’s Pizza, and other world-renowned franchisors. He has written five books on franchising, including Street Smart Franchising.

Preface ix  

Introduction xv

Part 1: What You Need to Know Before You Look at Franchises 1

1 Introduction to Franchising 3

2 Special Advice for the First-Time Entrepreneur 25

3 Setting Your North Star 35

4 Matching Your Skills and Aptitudes to Opportunities 69

5 The Learning Curve and Lifecycle of a Franchisee 83

6 What Insiders Want You to Know About Franchising Before You Invest 117

7 Assessing the Skills and Viability of a Franchisor 163

8 The Franchisor Landscape in the United States 173

9 Understanding Where Franchisors Are in Their Lifecycle and Learning Curve 183

Part 2: How Do You Find the Right Franchise? 235

10 Identifying Potential Franchise Options 237

11 The Franchise Buyer Journey 247

12 Your Final Decision Checklist 301

Conclusion 307

Acknowledgments 311

About the Author 313

Index 315

Erscheinungsdatum
Verlagsort New York
Sprache englisch
Maße 160 x 234 mm
Gewicht 567 g
Themenwelt Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft Bewerbung / Karriere
Wirtschaft Betriebswirtschaft / Management Planung / Organisation
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-394-24326-X / 139424326X
ISBN-13 978-1-394-24326-6 / 9781394243266
Zustand Neuware
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