Growth Marketing Strategy
Kogan Page Ltd (Verlag)
978-1-3986-1836-7 (ISBN)
- Noch nicht erschienen - erscheint am 03.12.2024
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In an era when growth marketing has become a buzzword for quick fixes, this book provides a clear roadmap for how marketers can move on from short-term hacks and utilize their full marketing funnel to gain and retain customers across any size business in any economic environment.
Growth marketing is no longer just a short-term tactical approach suitable only for start-ups and SMEs looking for easy wins. Instead, it has become a real source of long-term sustainable growth for any business, and a strategic approach that can deliver results regardless of economic environment. With marketers under pressure to consistently deliver growth in rapidly changing landscapes, this invaluable guide will provide a clear roadmap so that any marketer can develop a growth marketing strategy that delivers.
Packed full of cutting-edge insights from companies like Fujifilm, GoPro, Twitch, Disney, Amazon Grocery, Tesla and American Express, Growth Marketing Strategy gives marketers practical ways to drive their business forward, moving beyond initial organic growth to a strategy that is both sustainable and resilient to changing market conditions. From exploring how to shift the mindset of the team to long-term investment and adaptability, to how your marketing team should be best structured and resourced within your organization to allow your growth marketing team to thrive, this book takes you from the fundamentals of growth marketing to how to apply it and adapt it to any challenge your business faces.
Rose Jia is an award-winning marketing and product leader based in the United States. She leads growth marketing at Amazon after previously working in marketing and product development at Twitch and American Express, as well as having worked as an investment banker at the start of her career at Citi. She has founded community-based platforms like RenaissanceMarketer.com, The Techseries Company, and Whiskey Me Up, been a keynote and guest speaker at major conferences like AdWeek and Marketing Offensive and appeared on podcasts including The CMO Whisperer, The CPG Guys, and Looking Outside.
Chapter - 00: Preface
Section - ONE: Setting the Scene
Chapter - 01: How Innovation, Marketing and Sales Interconnect
Chapter - 02: What is Growth and Growth Marketing?
Chapter - 03: Growth Hacks People Already Know
Section - TWO: Growth Marketing Strategy Basics
Chapter - 04: Once Growth Hacking Stops Working: Business Lifecycle
Chapter - 05: Once Growth Hacking Stops Working: Customer Lifecycle
Chapter - 06: Growth Marketing Strategy: Mindset
Chapter - 07: Growth Marketing Strategy: Organization
Chapter - 08: Growth Marketing Strategy: Resources
Section - THREE: Sustaining Growth Marketing Momentum in Practice
Chapter - 09: Growth Marketing in an Economic Downturn (Recession)
Chapter - 10: Growth Marketing in an Economic Boom
Chapter - 11: Growth Marketing in Economic Stability
| Erscheint lt. Verlag | 3.12.2024 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-3986-1836-5 / 1398618365 |
| ISBN-13 | 978-1-3986-1836-7 / 9781398618367 |
| Zustand | Neuware |
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