Iconic Consumer Brands for More Defensive, Lower-risk Investing

Darren Gillen, Jonathan Yates (Autoren)

Buch | Softcover

48 Seiten

2023
Oak Tree Press (Verlag)
978-1-78119-618-2 (ISBN)

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The Defensive Global Consumer Franchise Stocks Theme offers a balanced alternative between the higher risks associated with general equity investing and the safety of risk-free government bonds.Companies in the theme own many iconic brands, such as Coca-Cola, Colgate, Listerine, Cadbury, Gillette, Head & Shoulders, Guinness, Heineken, Nescafe, Dove, Vaseline, and Ben & Jerry's. Their sales and profits tend to be defensive during recessions, because they are essential items, or affordable luxuries. Because they are low-ticket, everyday, repeat purchases, their sales and profits tend to be predictable. And, finally, because they are irreplaceable in consumers' minds, they can often raise prices without losing customers.Defensive, predictable, and inflation-resistant sales and profits - such enviable attributes! What better way for the risk-averse investor, who nonetheless wants a reasonable return on their capital, to invest?

Erscheinungsdatum	24.10.2023
Verlagsort	Cork
Sprache	englisch
Maße	148 x 210 mm
Gewicht	68 g
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Geld / Bank / Börse
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
ISBN-10	1-78119-618-4 / 1781196184
ISBN-13	978-1-78119-618-2 / 9781781196182
Zustand	Neuware