Ask & Deliver

Discover the Heart of Your Business by Listening to the Voice of Your Customers

Mary Ann O'Brien (Autor)

Buch | Hardcover

208 Seiten

2024
Forbes Books (Verlag)
979-8-88750-020-1 (ISBN)

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Mary Ann O’Brien, Founder and CEO of award-winning marketing firm OBI, and the brains behind the revolutionary O’Brien Voice of Customer (O.VoC) survey, has been called “The Mother of Modern Marketing.” Now she’s sharing her unique, highly-successful approach to helping clients attract and retain customers in Ask and Deliver: Discover the Heart of Your Business by Listening to the Voice of Your Customers. In the book, O’Brien demonstrates how directly asking the people who buy from you what they want from your business, listening to what they say, and then designing your customer experience accordingly has the power to transform your brand and spark exponential growth.

The book follows the evolution of both OBI and the O.VoC through several iterations, beginning when O’Brien first developed the survey for Gateway Computers, in hopes of pinpointing where the once-beloved company had gone wrong with its customers. O’Brien quickly learned that the insights gleaned from the survey data—customer data—were like gold, providing a roadmap to bring Gateway back from the brink by putting the customer at the center of everything they did. It explains how O’Brien refined and added to the survey as she worked with clients across different sectors, growing her business while helping them achieve their dreams. And finally, it explores what happened when O’Brien subjected her own company to her methodology, and the unexpected changes that followed. It’s a fascinating education in a new and exciting marketing methodology, as well as an exploration of how one woman guided her business through the Great Recession and the Covid crisis in order to change the way marketing is done.

A nationally-recognized branding and marketing thought leader, OBI founder and CEO MARY ANN O’BRIEN has been entrusted by brands including Intel, Microsoft, Sony, Stericycle, Viewsonic, Delta Dental, and dozens more to help steer their strategic marketing and communication direction. She is the author of the O’Brien Voice of the Customer™ and Voice of the Employee™ studies, which have served as the foundation for numerous business success stories by helping clients implement customer-centric practices. Her business acumen, marketing expertise, and ability to deliver results gives clients the confidence they need to make the strategic decisions required to grow. Passionate about the power of businesses to do good, O'Brien champions ethical growth and is a proud recipient of an Integrity Award from the Better Business Bureau. She lives in Omaha, Nebraska.

Introduction
Chapter 1
Iowa
Chapter 2
California
Chapter 3
Gateway Redux
Chapter 4
Omaha
Chapter 5
Taking Flight
Chapter 6
Building Bridges
Chapter 7
Moonshot
Chapter 8
Lockdown
Conclusion
To Infinity And Beyond
Acknowledgments
About The Author
Contact Mary Ann O’Brien

Erscheinungsdatum	30.11.2023
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Literatur ► Biografien / Erfahrungsberichte
	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	979-8-88750-020-1 / 9798887500201
Zustand	Neuware