CHAPTER 1
8 KEYS TO SUCCESS
It was back in 2003 or 2004 that I began trying to pinpoint the 8 keys to success. Well, that’s not entirely accurate—it started with me coming up with what I described as the 3 Keys to Success: Discipline, Tenacity, and Implementation. But as I grew my business and started to become very busy coaching clients who were dealing with various issues, I realized that success was a little too complicated to be achieved with only 3 keys.
By 2008, I had started advising a number of people, and whether I was running corporate coaching sessions on how to improve sales, coaching executive clients on how to run their own business, or just advising friends on what to do with their lives, I began to notice some of the same issues popping up. Certain things were inevitably going to cause people grief, whether in the professional or personal world, and I learned not only how to recognize them, but identify the best way for people to address them and do better.
Even in the business world, when it comes down to it, people are just people. When clients would reveal their humanity to me in our coaching sessions, it was a good reminder to me that no business person is an automaton. Automation is here, and there are absolutely robots and AI to do lots of work, but any person in the business world is still a human being, which means that they deal with human issues. The more I looked, the more I began to see patterns in people and the issues they faced.
That’s how I came up with these 8 Keys to Success. Because if a person can address all of the typical patterns that prevent success, by keeping these 8 Keys in mind, they can overcome their own limitations and become truly extraordinary. And I use the term extraordinary intentionally, because that is what it is. Anyone who can master these 8 Keys to Success will master themselves, and, at the risk of sounding a little New Age-y, unlock their true potential to a degree that they may never have thought possible.
Here are the 8 Keys to Success:
1) Discipline
2) Tenacity
3) Implementation
4) Focus
5) Desire
6) Be Systematized
7) Be Automated
8) Overreact
Obviously, if you just read them and don’t fully understand them and implement them, then you’re missing out of what your true capacity could be. It’s not enough to read a short list and think, “Okay, I get it.” You don’t get it until you fully understand each point and actually go out and do it. That’s like saying you want to become an expert chess player, hearing that the key is to control the center of the board, and saying, “Okay, I get it.” You don’t get it. First you have to read enough to understand what’s involved in controlling the center, and then you have to go out and practice until you can do it regularly.
Success in general works the same way; it only happens if you go out and make it happen. A decade-and-a-half ago, I coined the phrase, “Don’t procrastinate, activate!” I tell my clients that they need to have a case of “get-it-done-itis,” because even the best strategy in the world does you no good if you don’t implement it. Conveniently, my 8 Keys to Success also contain the very things you need to do with the 8 Keys in order to make them work for you. So I would recommend that you consider each of these 8 points carefully, read about each one to be sure you understand it, and then look for ways to practice each one in your daily life. Every one of these points is key to your business success. If you can do these 8 things you become extraordinary— but if you don’t do these things, you can take out the extra. And all 8 of these Keys have come from my own experience and have been borne out by seeing my students put them in action. So let’s go through them in detail.
1) Discipline
Any recipe for success has to start with discipline. If you aren’t disciplined enough to do the needful, it doesn’t matter how good the recipe is. The old GI Joe cartoon used to say “Knowing is half the battle.” Well, I’m going to call malarkey on that. Often, knowing is a very small part of the battle, and most of the battle is the discipline to follow through.
Here’s a foolproof diet plan: Eat less, eat healthier, exercise more. Six words to cover everything you need to do to lose weight. Does everyone know this? Yes! Of course they do. So does that mean that everyone in America is at a healthy weight? No! Of course not. Because actually following that plan requires discipline, and discipline is hard.
Like any difficult thing, discipline can become easier with practice. When I was a very young boy growing up in Orange County, I was originally in the Boy Scouts, where I learned a lot about discipline and self-reliance. I then got involved in youth athletics, which again required a lot of discipline from me in order to succeed. I didn’t know it then, but those experiences would end up making a huge impact on my business life.
The discipline that my leaders instilled in me then taught me how to create discipline in myself, a skill which has served me very well ever since. That high level of discipline has had a tremendous impact on my life, and is one of the main things to which I attribute my success. I have no doubt that without that discipline, I wouldn’t be standing where I stand today. I’m completely debt free, in spite of some tragedies that have cost me a lot of money. I have the freedom to travel, even when most other people can’t. So that discipline has really paid off.
There’s a reason I list discipline as the very first of the 8 Keys of Success. It is the number one thing on which everything else relies. It’s also probably the easiest key to understand, and the most difficult one to implement. Do the right things over and over and over again. It’s as simple as that. If you can push yourself to do it, you will succeed.
2) Tenacity
I think tenacity is just a great word. If you’re not already aware, tenacity is the quality of being tenacious, which means you are incredibly persistent in going after what you want. Tenacity is an absolutely essential quality in the business world, because no one is just going to hand you everything you want. You have to be willing to work for it!
That’s why tenacity is so important. If you really want something, and I mean really want something, you don’t just give a half-hearted effort and then give up if it doesn’t work. Tenacity is the quality that pushes you to keep pushing, to have the mental strength to overcome opposition, and look for ways that you can achieve your goal. When there’s something you want, you go after it with vigor and a heightened level of awareness, and when you hit a roadblock, you figure out ways around it so you can keep moving forward, even when the path isn’t clear. If you have the drive to become great, you don’t let setbacks actually set you back—you let them spur you to move forward towards your goals.
Tenacity is an admirable quality. When we are teaching executives how to recruit, hire, and retain a high quality staff, we teach people to look for employees with discipline and tenacity, because those are the people who are going to consistently get things done.
The opposite of tenacious is timid, a word that means a lack of the determination, boldness, and self-confidence necessary to make things happen. There’s an old quote that many people attribute to the great business guru Zig Ziglar, “Timid salesmen have skinny kids,” but it is actually the title of a book by his brother. The point is that a timid salesperson won’t even earn enough to buy food. You have to have the courage and tenacity to go after your goals persistently.
3) Implementation
Implement best practices immediately, if not sooner. This goes hand in hand with the first Key to Success, because if discipline is the art of continuing to do the right thing, implementation is all about starting to do the right thing as soon as possible. And while in the long run discipline may be the most important Key to Success, you can’t even get to that point if you don’t start by implementing best practices.
For this reason, implementation is the very first thing that I go to my students with. Implement what I give you and implement now. Underscore now. Don’t wait for a time when you think it will be more convenient: implement now. Don’t tell yourself you’ll do it right after the holiday: implement now. As soon as you finish the other projects you’re working on? No, now. Implement now, now, now.
Procrastination is a sickness in the business industry, often caused by noise. The world is filled with noise, from news, social media, office chatter, advertisements, and a thousand other sources of noise that combine to create a world that is overwhelming. People are so overwhelmed by all the noise they let into their lives that it causes procrastination and—possibly—an inability to ever implement.
That is absolutely the worst thing you could do. If you procrastinate because you’re overwhelmed now, things are only going to get worse later, because more noise will still be happening, plus you...