Microbreweries, Nanobreweries, and Brewpubs
Histories of 241 American Craft Beer Companies
Seiten
2023
McFarland & Co Inc (Verlag)
978-1-4766-9085-8 (ISBN)
McFarland & Co Inc (Verlag)
978-1-4766-9085-8 (ISBN)
Explores microbreweries - prime examples of American enterprise and innovation - from an industry outsider’s perspective. The author explores a select number of small breweries from around the United States, covering their signature brews, histories, and what it took for them to claim their niches in the marketplace.
In the mid-1980s, the American beer market offered far fewer options than what is available today. When microbreweries began to rear their heads, distributors and retailers, were skeptical of their new beers and did not believe that these new American brews would be able to compete with imports. Newer, smaller brewers also had to overcome antiquated laws and strong consumer brand loyalty to major domestic beers. After years of struggles, microbrewers established a foothold in the American beer market, popularized new and previously underappreciated styles, and set the stage for a massive proliferation of nonbreweries across the country.
This book takes a look at these microbreweries--prime examples of American enterprise and innovation--from an industry outsider's perspective. The author explores a select number of small breweries from around the United States, covering their signature brews, histories, and what it took for them to claim their niches in the marketplace.
In the mid-1980s, the American beer market offered far fewer options than what is available today. When microbreweries began to rear their heads, distributors and retailers, were skeptical of their new beers and did not believe that these new American brews would be able to compete with imports. Newer, smaller brewers also had to overcome antiquated laws and strong consumer brand loyalty to major domestic beers. After years of struggles, microbrewers established a foothold in the American beer market, popularized new and previously underappreciated styles, and set the stage for a massive proliferation of nonbreweries across the country.
This book takes a look at these microbreweries--prime examples of American enterprise and innovation--from an industry outsider's perspective. The author explores a select number of small breweries from around the United States, covering their signature brews, histories, and what it took for them to claim their niches in the marketplace.
Joseph Peter Klapatch lives in Galloway, New Jersey.
Table of Contents
Acknowledgments deletevi
Preface
Introduction
American Craft Beer Companies
Between pages 76 and 77 are 8 color plates containing 16 photographs
Bibliography
Index
| Erscheinungsdatum | 18.05.2023 |
|---|---|
| Zusatzinfo | 86 photos (16 in colour) |
| Verlagsort | Jefferson, NC |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Themenwelt | Sachbuch/Ratgeber ► Essen / Trinken ► Getränke |
| Wirtschaft | |
| ISBN-10 | 1-4766-9085-5 / 1476690855 |
| ISBN-13 | 978-1-4766-9085-8 / 9781476690858 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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