Nice is Not a Biscuit
How to Build a World-Class Business by Doing the Right Thing
Seiten
2023
Duckworth (Verlag)
978-0-7156-5509-2 (ISBN)
Duckworth (Verlag)
978-0-7156-5509-2 (ISBN)
The go-to guide on how to build a world-class business by doing the right thing – from one of Britain’s most successful ever businessmen.
100 lessons from one of Britain's most successful businessmen
You must know businesses or leaders that seem to have it all – loyalty and success in equal measure. Do you aspire to the same, but worry that ‘nice guys finish last’?
In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime’s thought about the right way to do business. His 100 entertaining lessons include:
How to be a boss and a human being at the same time
Why trust in your brand is so precious
How to gain a share of both heads and hearts
Nice is not patting people on the head. It’s every person respecting every other person. Do that and you create a great business. It’s a credo for life.
100 lessons from one of Britain's most successful businessmen
You must know businesses or leaders that seem to have it all – loyalty and success in equal measure. Do you aspire to the same, but worry that ‘nice guys finish last’?
In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime’s thought about the right way to do business. His 100 entertaining lessons include:
How to be a boss and a human being at the same time
Why trust in your brand is so precious
How to gain a share of both heads and hearts
Nice is not patting people on the head. It’s every person respecting every other person. Do that and you create a great business. It’s a credo for life.
Peter Mead is currently Vice Chairman of Omnicom Group Inc, the biggest advertising agency in the world with a value of $13 billion. He left school at 16 and went to work in the despatch department of a large advertising agency, from where he rose quickly. In 1977, he co-founded Abbott Mead Vickers (amvbbdo.com) with David Abbott and Adrian Vickers, which became, and remains, the most successful British advertising agency ever. In 2013 he received a CBE for services to the creative industries.
| Erscheinungsdatum | 12.12.2022 |
|---|---|
| Sprache | englisch |
| Maße | 111 x 178 mm |
| Themenwelt | Literatur ► Biografien / Erfahrungsberichte |
| Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft | |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 0-7156-5509-4 / 0715655094 |
| ISBN-13 | 978-0-7156-5509-2 / 9780715655092 |
| Zustand | Neuware |
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Buch | Softcover (2024)
Verlag Herder
CHF 25,20
