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The Music Export Business - Stephen Chen, Shane Homan, Tracy Redhead, Richard Vella

The Music Export Business

Born Global
Buch | Softcover
218 Seiten
2023
Routledge (Verlag)
978-0-367-74463-2 (ISBN)
CHF 63,90 inkl. MwSt
The Music Export Business examines the workings of the fast-changing world of music industry exports. The music industry is in a state of flux, resulting from changes in technology, markets, government policies and most recently the COVID-19 pandemic.

In analysing the ability of organisations to access international markets from inception, this book assesses global trends in music industry business models, including streaming and national export policies. The book deploys author interviews with industry insiders including musicians, managers, record labels and government stakeholders, using case studies to highlight cultural and economic value creation in a global value chain

Providing research-based insights into "export readiness" in the global music industry, this book reassesses the "born global" phenomenon, providing a unique and valuable resource for scholars and reflective practitioners interested in the evolving relationship between music industries, national economies, government policies and cultural identity.

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Stephen Chen is Professor of International Management at Newcastle University, UK. Previously he held academic positions in the UK (at Manchester Business School and City University), USA (at UCLA) and Australia (at the Australian National University, Macquarie University and the University of Newcastle). Associate Professor Shane Homan teaches media and cultural studies at Monash University, Melbourne. Tracy Redhead is a composer, researcher, producer and lecturer of Electronic Music and Sound Design at the University of Western Australia. Richard Vella is a composer and academic. From 2007 to 2019, Vella was Professorial Chair of Music at the University of Newcastle Conservatorium of Music.

1 Introduction

2 The economics of music exports

3 Music entrepreneurs and export readiness

4 Networking at music industry export events

5 Case study: Australia

6 National case studies, export schemes and policy

7 Born global?

Appendix 1: Interview list

Appendix 2: Australian Music Industry Exports Survey

Appendix 3: Music export snapshots

Erscheinungsdatum
Reihe/Serie Routledge Research in the Creative and Cultural Industries
Zusatzinfo 1 Tables, black and white; 43 Line drawings, black and white; 43 Illustrations, black and white
Verlagsort London
Sprache englisch
Maße 156 x 234 mm
Gewicht 335 g
Themenwelt Kunst / Musik / Theater Musik Allgemeines / Lexika
Sachbuch/Ratgeber Sport
ISBN-10 0-367-74463-5 / 0367744635
ISBN-13 978-0-367-74463-2 / 9780367744632
Zustand Neuware
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