Buses and Coaches 1945-70: From Contemporary Adverts

Gavin Booth (Autor)

Buch | Softcover

96 Seiten

2023
Key Publishing Ltd (Verlag)
978-1-80282-384-4 (ISBN)

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Bus and coach manufacturers advertised in the trade magazines for various reasons it was to sell their products, of course, but also to keep their names in front of the people who made the decisions, to keep their shareholders happy, to boast about their successes and to support the trade press. Over the years, the number of manufacturers promoting their wares has fluctuated from several dozen bus builders competing for orders in the years following World War Two, to the late 1960s, when British Leyland had acquired much of the competition and was starting to abandon popular brands as it moved to rationalise its product range. This impacted the monthly trade magazines as the number of advertisers dwindled, and this led to the closure of the market-leading magazine Bus & Coach in 1970. The book uses trade adverts that appeared in the years between 1945 and 1970 to illustrate the development of new bus and coach chassis and bodies, and the constantly changing visual styles used by advertisers to catch the eye of potential customers.

Gavin Booth has written or edited more than 80 books since 1969. He has contributed extensively tothe enthusiast and trade press, and created and has edited the magazine Classic Bus for 13 years. He has worked in and around the bus industry for more than 50 years, latterly as Chair of the passenger-focused body Bus Users UK. He is a past-President of The Omnibus Society.

Erscheinungsdatum	02.12.2022
Reihe/Serie	Britain's Buses Series
Sprache	englisch
Maße	170 x 243 mm
Themenwelt	Sachbuch/Ratgeber ► Natur / Technik ► Fahrzeuge / Flugzeuge / Schiffe
ISBN-10	1-80282-384-0 / 1802823840
ISBN-13	978-1-80282-384-4 / 9781802823844
Zustand	Neuware