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Street-Smart Persuasion

A Speaker's Guide To Socratic Design

Vicki Goodfellow Duke (Autor)

Buch | Softcover

277 Seiten

2021
Kendall/Hunt Publishing Co ,U.S. (Verlag)
978-1-7924-6039-5 (ISBN)

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Proposes a unique and unconventional design for persuasive messaging. Research in cognitive science, neuroscience, communication theory and psychology supports the theory on which this structure is based and points to optimal design choices for mastery in the art of influence.

Speakers today need to be street-smart and savvy. Contemporary culture presents challenges to traditional notions of persuasion and invites us to take a fresh look at the tools necessary to exert influence in the twenty-first century. Street-Smart Persuasion: A Speaker's Guide To Socratic Design proposes a unique and unconventional design for persuasive messaging. Research in cognitive science, neuroscience, communication theory and psychology supports the theory on which this structure is based and points to optimal design choices for mastery in the art of influence.

Why Street-Smart?
The Map
Street-Talk: The Power of Questions
East to West: The Mysterious Business of Changing Minds
Streetlight: Illuminating Thinking and Decision-Making
Roadblocks: Biases and Barriers
Construction: A Fire Pentagon
Cafe Persuasion: The Micro-Pitch
Street Toolkit
Your Face On the Street: Personal Branding
Kiosk: Sales Toolkit
Street Tools
Street-Fight: Negotiate
Citations

Erscheinungsdatum	09.03.2021
Verlagsort	Iowa
Sprache	englisch
Gewicht	350 g
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Briefe / Präsentation / Rhetorik
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	1-7924-6039-2 / 1792460392
ISBN-13	978-1-7924-6039-5 / 9781792460395
Zustand	Neuware