Control the Narrative
Kogan Page Ltd (Verlag)
978-1-3986-0084-3 (ISBN)
DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Career
Everyone has a personal brand, by design or default. Your reputation is one of the most critical determinants of your career success.
Control the Narrative makes your reputation work for you by using the power of personal branding to put you in control of the opportunities you attract. For professionals seeking to grow, change or fix their careers, the book shows you how to capitalize on the reputation assets that are relevant to your goals and shed the ones that no longer serve you. If you have made a career mistake and need help repairing your reputation, you'll discover how to assess the situation, break the crisis down into a series of actionable responses and re-establish career viability.
To be effective, a personal brand must be authentic. Through the process of personal branding, Control the Narrative helps you uncover the core values that form the foundation of your strategy for building, pivoting or repairing your reputation. This book also shows you how to measure the success of your brand and provides suggestions for modifying your strategy when results aren't what you expected. Filled with real life examples, Control the Narrative provides you with the strategic advice and tactical assets to consistently and confidently create a positive reputation.
Lida Citroën is an executive personal branding and reputation management specialist based in Englewood, Colorado. She is a TEDx and keynote speaker, instructor on LinkedIn Learning and consultant to global business leaders, entrepreneurs and military veterans to enhance their position and reputation in complex strategic markets. She has been featured in several media outlets including The Guardian, Fortune, Huffington Post, Harvard Business Review and MSNBC. She is the author of Success After Service, also published by Kogan Page.
Chapter - 00: Introduction;
Chapter - 01: How perception is formed;
Chapter - 02: Changing perception through personal branding;
Chapter - 03: How to take control of reputation: strategy;
Chapter - 04: How to take control of reputation: tactics;
Chapter - 05: Pivoting your reputation;
Chapter - 06: Repairing your reputation;
Chapter - 07: Agree to stay the course;
Chapter - 08: Measuring and monitoring reputational assets;
Chapter - 09: Reputation risk management;
Chapter - 10: Final thoughts;
"Now more than ever, it is critical to create a strong personal brand to differentiate yourself, and create a meaningful and rewarding path forward. The stories and exercises in this book provide a proven framework that takes you from where you are to a brand that delivers on its promises."
"Lida generously offers up a foundational, easily digestible, step-by-step guide for anyone who wants to ensure they leave their desired legacy on this world. Her guidance in self-reflection and a pursuit of sincerity, without the pressure of perfection, is game changing!"
"Lida is able to help you merge the perception of who you are to yourself with who you are to the world in a completely authentic and genuine way. She has shown me, and many of our CEOs, how to take control of our reputation. Through this book, she shares both the strategies and tactics to make it happen for anyone. This will be added to the must-read list for all of our investees and clients. This is needed, relevant and usable information in today's world."
| Erscheinungsdatum | 23.04.2021 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 165 x 240 mm |
| Gewicht | 650 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Wirtschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-3986-0084-9 / 1398600849 |
| ISBN-13 | 978-1-3986-0084-3 / 9781398600843 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
