Wings of Change
How the World's Biggest Energy Drink Manufacturer Made a Mark in Football
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2020
Pitch Publishing Ltd (Verlag)
978-1-78531-729-3 (ISBN)
Pitch Publishing Ltd (Verlag)
978-1-78531-729-3 (ISBN)
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Wings of Change explores how the world's biggest energy drinks business influenced football. After taking over Austria Salzburg and changing their crest, colours and name, the project went to New York, Leipzig, Sao Paulo and Sogakope. Despite the backlash, Red Bull have established themselves as a global force in football.
Wings of Change is the story of how the world's biggest energy drinks company made its mark in football. After years of success in beverages and extreme sports, Red Bull took over their local club, SV Austria Salzburg, controversially changing its name, crest, colours and history. While Red Bull were going strong, they faced a backlash from supporters who claimed they were damaging the integrity of the sport. Angry displays were seen at the ground and fans formed a phoenix club to honour the history of their former team. Similar projects soon followed in New York, Leipzig, Sao Paulo and Sogakope and again provoked hostility. Within a few years, Red Bull had captured the attention of the footballing world, developing an exciting line of talent across the globe. Now an established force in football, Red Bull's two most successful teams, RB Salzburg and RB Leipzig, are more prominent than ever. This book reveals how Red Bull changed the game, exploring their successes, controversies and innovations.
Wings of Change is the story of how the world's biggest energy drinks company made its mark in football. After years of success in beverages and extreme sports, Red Bull took over their local club, SV Austria Salzburg, controversially changing its name, crest, colours and history. While Red Bull were going strong, they faced a backlash from supporters who claimed they were damaging the integrity of the sport. Angry displays were seen at the ground and fans formed a phoenix club to honour the history of their former team. Similar projects soon followed in New York, Leipzig, Sao Paulo and Sogakope and again provoked hostility. Within a few years, Red Bull had captured the attention of the footballing world, developing an exciting line of talent across the globe. Now an established force in football, Red Bull's two most successful teams, RB Salzburg and RB Leipzig, are more prominent than ever. This book reveals how Red Bull changed the game, exploring their successes, controversies and innovations.
Karan Tejwani is a football writer and trainee sports journalist at the University of Central Lancashire. He has written for The Guardian, These Football Times, Sport360 and various other publications and websites. He started writing in 2016 and is also the co-founder and lead editor of Football Chronicle.
| Erscheinungsdatum | 06.08.2021 |
|---|---|
| Zusatzinfo | Illustrations |
| Verlagsort | Hove |
| Sprache | englisch |
| Maße | 138 x 216 mm |
| Gewicht | 252 g |
| Themenwelt | Sport ► Ballsport ► Fußball |
| ISBN-10 | 1-78531-729-6 / 1785317296 |
| ISBN-13 | 978-1-78531-729-3 / 9781785317293 |
| Zustand | Neuware |
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