How Make It Big Seminar Bus
McGraw-Hill Professional (Verlag)
978-0-07-034120-3 (ISBN)
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Part 1 Designing and delivering a dynamic programme: how to structure an effective programme; key elements of programme presentation; seminar/workshop handouts and workbooks; utilizing questionnaries and evaluation forms; what to do on the day of the programme. Part 2 How to market seminars and workshops: the public seminar/workshop market; choosing the best day, time and month; how to determine your fee and methods of payment; direct mail to fill seats at public events; using media to advertize your programme; how to exploit the media and get free publicity; promoting a public event on a shoestring; the in-house seminar/workshop market; marketing to corporations; the trade and professional association market; tapping the adult and continuing education market; how to create a winning brochure; proposals and contracts; telemarketing your seminar/workshop; increasing your profits with products and services.
| Erscheint lt. Verlag | 31.12.1995 |
|---|---|
| Zusatzinfo | 5 line drawings |
| Sprache | englisch |
| Maße | 150 x 229 mm |
| Gewicht | 363 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere |
| Sachbuch/Ratgeber ► Freizeit / Hobby | |
| Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation | |
| ISBN-10 | 0-07-034120-6 / 0070341206 |
| ISBN-13 | 978-0-07-034120-3 / 9780070341203 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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