Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success
McGraw-Hill Education (Verlag)
978-1-260-45437-6 (ISBN)
Business professionals are finding it harder and harder to break through the noise. The problem is, most of it is just that: noise. What if you could gain more career success, respect, and a powerful digital presence by being your natural, flawed self instead of pretending to be perfect? Ditch the Act takes a strategic approach to this little-known secret to help you build an authentic, long-lasting personal brand. The authors—both marketing and communications experts—explain why exposure is important and how it cultivates more durable connections than any polished persona can, and they show how to use stories of failure and weakness in ways that build trust and loyalty from large audiences.
Inside, you’ll find an actionable, 7-step process for driving brand differentiation and growth. Actions include:
•Crafting a unique bio and creating an “exposure resume” •Writing out stories and thought leadership insights based on the exposure resume•Extracting key content pieces to turn into video scripts for posting, sharing, and embedding in existing content•Fostering camaraderie in new relationships
People are getting weary of—and, frankly, seeing right through—the oversized egos dominating the business world today. By building a personal brand that is honest and authentic and that reveals personal struggles, you can build stronger, longer-lasting relationships—and achieve greater success.
Leonard Kim is a personal branding expert, marketing consultant, and writer whose content has been read over 14 million times. Ryan Foland is a communication strategist, speaker, and personal branding expert. Together, they operate InfluenceTree, a personal branding accelerator that teaches people how to build their brand, get featured in publications, and grow their social media following. Their clients include New York Times bestselling authors, venture capitalists, and Fortune 500 executives.
Worksheets
Foreword by Keith Ferrazzi
Acknowledgments
Introduction
Disclaimer
Part 1
You Don’t Have to Be
Anyone but Yourself
Chapter 1
Own Your Whole Story
Chapter 2
Don’t Be Ideal, Be Real
Chapter 3
When You Speak, Speak Your Truth
Chapter 4
Run Farther with Imperfect Friends
Part 2
Let Your Fears Guide You
Chapter 5
Your Brand Is Who You Are
Chapter 6
Your Brand Precedes You
Chapter 7
Put Yourself Out There
Chapter 8
Ditch the Act and Be Yourself
PART 3
Reveal Your Whole Self
Chapter 9
Step One: Positioning Is an Art Form
Chapter 10
Step Two: Discover What Makes You Stand Out
Chapter 11
Step Three: Overcome Fear and Share
Chapter 12
Step Four: Focus on Form, Not Force
Chapter 13
Step Five: Make Eye Contact with the Camera
Chapter 14
Step Six: Be Consistent with Content
Chapter 15
Step Seven: Keep It Social
Chapter 16
Step Eight: Sequential Steps Create Success
Chapter 17
Your Success Is Half the Story
Notes
Index
Worksheets
Chapter 5
Rapid Reflection Discovery Process Worksheet
Chapter 7
Exposures Ranked by Level Worksheet
Chapter 8
Exposure Résumé Worksheet
Chapter 9
The Exposed and Authentic Bio Worksheet
Personal Branding Positioning and Strategy Worksheet
Chapter 10
The 3-1-3 Challenge Worksheet
Chapter 11
Overcoming Fear and Sharing Worksheet
Story Creation Worksheet
Chapter 12
Amplify What Is Working Worksheet
Chapter 14
Content Calendar Worksheet
Chapter 15
Ditch the Act Peer Group Charter Starter Worksheet
Chapter 16
Success Stacking Worksheet
| Erscheinungsdatum | 22.10.2019 |
|---|---|
| Verlagsort | OH |
| Sprache | englisch |
| Gewicht | 563 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere |
| Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika | |
| ISBN-10 | 1-260-45437-1 / 1260454371 |
| ISBN-13 | 978-1-260-45437-6 / 9781260454376 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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