I Am My Brand
Bloomsbury Business (Verlag)
978-1-4729-7187-6 (ISBN)
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Shortlisted for the 2020 Business Book Awards
I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise – will support readers on their own journey to brand success and self-empowerment in work and life.
The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today’s male dominated business world.
Kubi Springer is an award-winning specialist with twenty-two years of brand experience. She has worked global brands including Nike, L’Oreal, MTV, London Fashion Week, NY Fashion Week, P.Diddy, Rio Ferdinand, Justin Timberlake, Mariah Carey, Rolls Royce and, most recently, Aston Martin. Since 2007, Kubi has taught brand marketing in academic institutions, corporate firms and international conferences, with clients that include: NatWest, Deloitte, Oxford University, London College of Fashion, New York University and Kings College. She has also taught at Essence magazine’s ‘Women Who Are Changing the World’ conference in New York, SME Corp Malaysia and SWAA Conference in Mauritius. Kubi has been featured across media platforms including BBC News, Forbes magazine, the Guardian, The Sunday Times and Virgin Entrepreneur Magazine. She has been a presenter on her own business TV show entitled ‘The Kubi Springer Show’ on Sky 198. Today, she is the host of the ‘She Builds Brands Radio Show’ on Ruach Radio and a regular contributor, providing brand commentary on BBC Radio 5 Live.
| Erscheinungsdatum | 09.10.2020 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 610 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-4729-7187-6 / 1472971876 |
| ISBN-13 | 978-1-4729-7187-6 / 9781472971876 |
| Zustand | Neuware |
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