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Pricing with Confidence – 10 Ways to Stop Leaving Money on the Table

RK Holden (Autor)

Software / Digital Media

240 Seiten

2015
John Wiley & Sons Inc (Hersteller)
978-1-119-19874-1 (ISBN)

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Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

Dr. Reed K. Holden is founder of Holden Advisors, a pricing consulting firm that specializes in working across product, marketing, pricing, and selling functions to improve pricing performance. Dr. Holden is an Adjunct Associate Professor at Columbia University. He has been speaking professionally for twenty years and is a regular keynote speaker on pricing and customer value. He can be reached at rholden@holdenadvisors.com. Mark R. Burton is cofounder and Vice President of Holden Advisors. He speaks frequently at Fortune 2000 events and conferences, and has developed leading-edge, risk-based models for the pricing industry. He can be reached at mburton@holdenadvisors.com. For more information, please visit: PricingWithConfidenceBook.com

Erscheint lt. Verlag	12.9.2015
Verlagsort	New York
Sprache	englisch
Maße	150 x 250 mm
Gewicht	666 g
Themenwelt	Literatur ► Biografien / Erfahrungsberichte
	Sachbuch/Ratgeber ► Geschichte / Politik
	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
ISBN-10	1-119-19874-7 / 1119198747
ISBN-13	978-1-119-19874-1 / 9781119198741
Zustand	Neuware