Burgundy (eBook)

The Global Story of Terroir

Marion Demossier (Autor)

eBook Download: PDF

2018
280 Seiten
Berghahn Books (Verlag)
978-1-78533-852-6 (ISBN)

Infos

"e;Demossier's engrossing analysis of Burgundy-the wine, the place, the brand-should be imbibed (pun intended!) on many levels-and slowly, for best appreciation."e;-foodanthro.com Drawing on more than twenty years of fieldwork, this book explores the professional, social, and cultural world of Burgundy wines, the role of terroir (the environmental factors that affect a crop's character), and its transnational deployment in China, Japan, South Korea, and New Zealand. It demystifies the terroir ideology by providing a unique long-term ethnographic analysis of what lies behind the concept. While the Burgundian model of terroir has gone global by acquiring UNESCO world heritage status, its very legitimacy is now being challenged amongst the vineyards where it first took root. From the introduction: Superficially then, Burgundy might appear to be simply acquiring recognition for its unchanging landscape, tradition and culture. Yet, for all the power of its rich local identity, folklore and culture which is broadcast to the world, there hides underneath the comforting blanket of this seamless place, untouched by change or conflict, a far more complex reality. Burgundy's listing as a World Heritage landscape emphasises its international reputation as a traditional and historical site of wine production and opens a new chapter in the production and marketing of its quality, differentiation and authenticity. It is also about readjusting Burgundy and the grands crus in response to a changing global market and the shifting kaleidoscope of world wine values.

Autor

Marion Demossier is Professor of French and European Studies and Head of the Department of Modern Languages at the University of Southampton, and holds a PhD in Social Anthropology from the EHESS (École des Hautes Études en Sciences Sociales) in Paris. She has been involved as an expert with the wine industry in France and New Zealand and is a member of the UNESCO network Chair Culture of Wine, Dijon since 2006.

Inhalt

List of Illustrations
Acknowledgements

Introduction

Chapter 1. Wine Landscapes and Place-Making
Chapter 2. Wine Growers and Worlds of Wine
Chapter 3. The Taste of Place
Chapter 4. Winescape
Chapter 5. Beyond Terroir
Chapter 6. Translating Terroir, Burgundy in Asia
Chapter 7. Creating Terroir, Burgundy in New Zealand
Chapter 8. From Terroirs to the Climats de Bourgogne

Conclusion

Glossary of Key Terms
Bibliography
Index

Produkt-Details

• Erscheint lt. Verlag: 23.4.2018
• Reihe/Serie: New Directions in Anthropology
• Reihe/Serie: New Directions in Anthropology
• Verlagsort: New York
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Essen / Trinken ► Länderküchen
• Themenwelt: Sachbuch/Ratgeber ► Essen / Trinken ► Themenkochbücher
• Themenwelt: Sozialwissenschaften ► Ethnologie
• Themenwelt: Sozialwissenschaften ► Pädagogik
• Themenwelt: Sozialwissenschaften ► Soziologie
• Schlagworte: Agriculture • Anthropological • Anthropology • asian winemaking • authenticity • burgundian model • Burgundy wine • burgundy wines • Chardonnay • engaging • ethnographic analysis • European Studies • food and wine • food scholars • food science • Food Studies • France • General Anthropology • geographies of heritage • Geography • global anthropology • Globalization • Politics of Identity • Social Anthropology • Social construction • Social Science • Terroir • terroir ideology • unesco heritage status • Vineyards • wine • wine growers • wine making • winemaking • winescape
• ISBN-10: 1-78533-852-8 / 1785338528
• ISBN-13: 978-1-78533-852-6 / 9781785338526