Beer Culture in Theory and Practice (eBook)

Understanding Craft Beer Culture in the United States

Adam W. Tyma (Herausgeber)

eBook Download: EPUB

2017
160 Seiten
Lexington Books (Verlag)
978-1-4985-3555-7 (ISBN)

Infos

The contributors of this collection explore various aspects and questions surrounding craft beer culture from perspectives of business, gender, community-building, branding, and culture.

---

Beer culture has grown exponentially in the United States, from the days of Prohibition to the signing of HR 1337 by then-President Jimmy Carter, which legalized homebrewing for personal and household use, to the potential hop shortage that all brewers are facing today. This expansion of the culture, both socially and commercially, has created a linguistic and cultural turn that is just now starting to be fully recognized. The contributors of Beer Culture in Theory and Practice: Understanding Craft Beer Culture in the United States examine varying facets of beer culture in the United States, from becoming a home brewer, to connecting it to the community, to what a beer brand means, to the social realities and shortcomings that exist within the beer and brewing communities. The book aims to move beer away from the cooler and taproom, and into the dynamic conversation of Popular and American cultural studies that is happening right now, both within and outside of the classroom.

Autor

Adam W. Tyma is associate professor of critical media studies and graduate program chair in the School of Communication at the University of Nebraska Omaha.

Inhalt

ContentsAcknowledgmentsIntroduction: What, exactly, is “Beer Culture”?Adam W. TymaChapter 1Fermenting Community: Homebrewing as Community BuildingMichelle CalkaChapter 2Does Craft Beer Culture Have a Place for Women?: A Co-Cultural AutoethnographyJennifer C. DunnChapter 3Falling Flat: How Nostalgia Helped Kill a Midwest Beer Brand’s RevivalCharley ReedChapter 4Social Media Suds: Blogging Beer to Stay Sharp in the ClassroomRobert Andrew DunnChapter 5Tapping into Identity: Social Balance explained through Newcomers Identity and Socialization Processes in Craft BreweriesEmory S. Daniel, Jr.Chapter 6 "What's in a name? Cultural heritage and naming praxis in Tampa Bay craft breweries."Travis R. BellConclusion: One starting point of many …Adam W. TymaBibliographyAbout the Contributors

Produkt-Details

• Erscheint lt. Verlag: 26.4.2017
• Reihe/Serie: Communication Perspectives in Popular Culture
• Co-Autor: Travis R. Bell, Michelle Calka, Jennifer C. Dunn, Robert Andrew Dunn, Jr. Emory S. Daniel, Charley Reed, Adam W. Tyma
• Zusatzinfo: 2 Illustrations including: - 2 Black & White Illustrations.
• Verlagsort: Lanham
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Essen / Trinken ► Getränke
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft
• Themenwelt: Naturwissenschaften
• Themenwelt: Sozialwissenschaften ► Ethnologie ► Volkskunde
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Sozialwissenschaften ► Soziologie
• Schlagworte: Beer • Cultural Studies • homebrewing • popular culture
• ISBN-10: 1-4985-3555-0 / 1498535550
• ISBN-13: 978-1-4985-3555-7 / 9781498535557