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China's Media and Soft Power in Africa (eBook)

Promotion and Perceptions

X. Zhang, H. Wasserman, W. Mano (Herausgeber)

eBook Download: PDF
2016 | 1st ed. 2016
XII, 237 Seiten
Palgrave Macmillan US (Verlag)
978-1-137-53967-0 (ISBN)

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This volume brings together scholars from different disciplines and nations to examine and assess the effectiveness of China's soft power initiatives in Africa. Some make contributions to the theorization of the slippery concept of soft power, while others are more empirically based, providing valuable case studies in both China and Africa. This collection considers the concept of soft power and questions its relevance to understanding China's international relations and international communications. It analyzes China's soft power in Africa through its international communication channels, addressing important questions such as: Why are Chinese media in Africa? How much soft power does China have in Africa? And what is the appropriate framework to analyze Chinese media's performance in Africa?  In answering these questions, this volume also examines how China's engagement is represented in African countries' media.



Xiaoling Zhang is Associate Professor and Head of the School of Contemporary Chinese Studies at the University of Nottingham Ningbo, China. She is the author of The Transformation of Political Communication in China: From Propaganda to Hegemony.

Herman Wasserman is Professor of Media Studies and Director of Centre for Film and Media Studies, University of Cape Town, South Africa. He is editor of  African Journalism Studies  and author of Tabloid Journalism in South Africa: True Story!

Winston Mano is Director of Africa Media Centre and Reader in Media and Communication Studies, University of Westminster, UK and Editor of the Journal of African Media Studies. He is also a Senior Research Associate in the School of Communication at the University of Johannesburg, South Africa.


This volume brings together scholars from different disciplines and nations to examine and assess the effectiveness of China's soft power initiatives in Africa. It throws light not only on China's engagement with Africa but also on how China's increasing influence is received in the African media.

Xiaoling Zhang is Associate Professor and Head of the School of Contemporary Chinese Studies at the University of Nottingham Ningbo, China. She is the author of The Transformation of Political Communication in China: From Propaganda to Hegemony.Herman Wasserman is Professor of Media Studies and Director of Centre for Film and Media Studies, University of Cape Town, South Africa. He is editor of  African Journalism Studies  and author of Tabloid Journalism in South Africa: True Story!Winston Mano is Director of Africa Media Centre and Reader in Media and Communication Studies, University of Westminster, UK and Editor of the Journal of African Media Studies. He is also a Senior Research Associate in the School of Communication at the University of Johannesburg, South Africa.

Cover 1
Half-Title 2
Title 4
Copyright 5
Contents 6
List of Tables and Figures 8
Preface: Competing Representations and Conflicting Perceptions of China’s Engagement in Africa 10
Acknowledgments 13
Introduction 14
1 A World of Shared Influence 15
Section I Theoretical, Historical, and Global 29
2 Reflections of a Soft Power Agnostic 30
3 The Scramble for Asian Soft Power in Africa 43
4 Evolving Media Interactions between China and Africa 56
Section II China’s Promotion 71
5 How Much Soft Power Does China Have in Africa? 72
6 Why Are Chinese Media in Africa? Evidence from Three Decades of Xinhua’s News Coverage of Africa 86
7 Constructive Journalism: A New Journalistic Paradigm of Chinese Media in Africa 100
8 Chinese Perception of Soft Power: The Role of the Media in Shaping Chinese Views and Discourses on Foreign Aid to Africa 113
Section III Perceptions in Africa 126
9 Journalists’ and Public Perceptions of the Politics of China’s Soft Power in Kenya under the “Look East” Foreign Policy 127
10 Building Blocks and Themes in Chinese Soft Power toward Africa 139
11 Positive Portrayal of Sino–African Relations in the Ethiopian Press 153
12 Engaging with China’s Soft Power in Zimbabwe: Harare Citizens’ Perceptions of China–Zimbabwe Relations 166
13 China’s Soft Power in Sudan: Increasing Activity but How Effective? 184
Conclusion 196
14 Chinese Soft Power in Africa: Findings, Perspectives, and More Questions 197
Bibliography 206
Notes on Contributors 232
Index 236

Erscheint lt. Verlag 8.4.2016
Reihe/Serie Palgrave Series in Asia and Pacific Studies
Palgrave Series in Asia and Pacific Studies
Zusatzinfo XII, 237 p.
Verlagsort New York
Sprache englisch
Themenwelt Sachbuch/Ratgeber Gesundheit / Leben / Psychologie
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Sozialwissenschaften Politik / Verwaltung
Sozialwissenschaften Soziologie
Schlagworte Africa • Area Studies • Asia • Asian culture • Communication • Culture • International Relations • media • media and communication • Media Studies • perception • Politics • Promotion • Reception • Social Science • Soft Power
ISBN-10 1-137-53967-4 / 1137539674
ISBN-13 978-1-137-53967-0 / 9781137539670
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