Franchising Hospitality Services

Conrad Lashley, Alison Morrison (Herausgeber)

Buch | Hardcover

296 Seiten

2016
Routledge (Verlag)
978-1-138-14873-4 (ISBN)

Artikel merken

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising.

In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.

Conrad Lashley, Alison Morrison

Franchising organization and debates - introduction; History and development; Franchising research: a failed literature?; Entrepreneurs or intrapreneurs?; Empowered franchisees?; Financial fundamentals; Catering; Hotels; Licensed Retail; Travel, trade and transport; The case of McDonald's Restaurants Limited

Erscheinungsdatum	11.09.2016
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	453 g
Themenwelt	Sachbuch/Ratgeber ► Sport
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
	Weitere Fachgebiete ► Handwerk
ISBN-10	1-138-14873-3 / 1138148733
ISBN-13	978-1-138-14873-4 / 9781138148734
Zustand	Neuware