Communicating Science
Longman (Verlag)
978-0-582-05709-8 (ISBN)
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'. . .an excellent job. . .this book, which many will study out of duty, can also be read for pleasure.'
The Times Higher Education Supplement
Offers practical guidelines on:
·writing for magazines and newspapers
·organizing, planning and rehearsing a talk
·working effectively with professionals in the print and broadcast media
·preparing for interviews
Part 1 Introduction: why communicate?; science and the public; how not to become an expert - avoiding expert-ese, filling the knowledge gap. Part 2 Writing: outlets and opportunities - news, features, books, book reviews; style and subtance - a scientist's guide to style, the shock of the new, word pictures, good for a laugh?, form and function, beginnings and endings, rewriting; words and sentences - jargon, short and sweet, word chemistry, sentence structure, punctuation; numbers - quantities, probabilities; illustrations - pictures, graphs, printing and publishing; working with publishers - editing, on the nature of proofs, writing an index. Part 3 Speaking: sit and prepare - planning a talk, a plan in action, making notes, practice makes...better; stand and deliver - conquering nerves, speaking out, gesture and posture, deliveries, bad habits, coping with questions, encore!; visual aids - show and tell, slides, overhead projectors, flip charts, blackboards, films, video, demonstrations. Part 4 Meeting "the media": interviews for the press - preparing for an interview, the main event, information services, aftermath; television - taking to the air, accepting invitations, the studio, the interview; radio - finding stories, speaking for listeners, you and your audience.
| Erscheint lt. Verlag | 22.4.1991 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 157 x 233 mm |
| Gewicht | 310 g |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Briefe / Präsentation / Rhetorik |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft | |
| ISBN-10 | 0-582-05709-4 / 0582057094 |
| ISBN-13 | 978-0-582-05709-8 / 9780582057098 |
| Zustand | Neuware |
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