Wine Marketing
Seiten
2015
Routledge (Verlag)
978-1-138-13392-1 (ISBN)
Routledge (Verlag)
978-1-138-13392-1 (ISBN)
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
C. Michael Hall, Richard Mitchell
From vine to table; Wine and the wine industry; The business environment; The vine; The winery; The wine region; Getting the wine to the table: wholesale distribution channels; Selling wine for the table: the retail sector; The table: post-retail; To Market to market.
| Erscheinungsdatum | 12.01.2016 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 165 x 235 mm |
| Gewicht | 453 g |
| Themenwelt | Sachbuch/Ratgeber ► Essen / Trinken ► Getränke |
| Technik | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-138-13392-2 / 1138133922 |
| ISBN-13 | 978-1-138-13392-1 / 9781138133921 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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